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2010 Canadian Bank Public Web Site Rankings

Royal Bank Of Canada Takes The Top Spot For 2010

Why Read This Report

For the fifth year in a row, Forrester evaluated the public Web sites of the six largest Canadian banks — Bank of Montreal, CIBC, National Bank of Canada, Royal Bank of Canada (RBC), Scotiabank, and TD Canada Trust — using our Web Site User Experience and Functionality Benchmark (WSB) methodologies. RBC stole the top spot in this year's ranking, scoring 66 out of 100.
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TABLE OF CONTENTS

  • Forrester's Web Site Benchmark Methodology
  • Ranking The Sites: RBC Led The Pack In 2010
  • Best Practices Of Canadian Bank Public Web Sites
  • WHAT IT MEANS

    Canadian Banks Need To Do A Better Job Of Merchandising
  • Related Research Documents

TOOLS & TEMPLATES

  • Best Practice Assessments:

    Web Site User Experience And Functionality Benchmark Criteria

 
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