Why Read This
This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they each followed a thoughtful, structured process to launching and running their communities to successfully meet, and in some cases exceed, their social objectives. Get inspiration from a variety of B2B companies that successfully leveraged the power of community engagement to drive positive results for their businesses.
Tags: B2B Marketing, Brand Tactics, Branding, Community Management, Consumer Packaged Goods (CPG), Digital Marketing, Manufacturing, Marketing & Strategy, Media Mix, Social Marketing, Social Media, Technology Product Strategies