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ON-DEMAND WEBINAR
2013 B2B Marketing Mix Planning Guidance
Original Broadcast Date: November 20th, 2012
Lori Wizdo
VP, Principal Analyst
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Description
In this webinar, we unveil new research data from Forrester's Q3 2012 B2B Marketing Tactics And Benchmarks Online Survey to provide planning guidance that will energize your marketing strategy in 2013. While there is no "paint by numbers" formula for the perfect marketing mix, B2B marketers can leverage the proven practice of top-performing marketing organizations to inform their own marketing mix decisions.
Agenda:
- What’s Working Now!
- Top Performers Use A Different Mix At All Stages Of The L2R Process
- Proven Practice To Inform Your 2013 B2B Marketing Mix Decisions
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