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For Marketing Leadership Professionals

2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

February 11, 2013

By Melissa Parrish, Nate Elliott, Anthony Mullen, Jim Nail, Joanna O'Connell, Shar VanBoskirk, Jennifer Wise with Christine Spivey Overby, David Truog, Elizabeth Komar

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Why Read This Report

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers' expectations, your abilities, and the way your organization is structured and explains how you can succeed in this new age.
Tags: Adaptive Brand Marketing, Behavioral Targeting, Customer Intelligence Strategy and Process, Direct Marketing, Integrated Marketing (Cross-Channel), Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Service Providers, Media Mix
US $ 499
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TABLE OF CONTENTS

  • The Ultra-Connected Customer Will Upturn Marketing in 2013
  • A Disruptive Vendor Technology Landscape Emerges

  • RECOMMENDATIONS

    Start Moving Toward An Adaptive Marketing Confederation
  • Supplemental Material
  • Related Research Documents
 
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