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For Marketing Leadership Professionals

2013 Planning Brief: Listen To Customers, Engage With Influencers

How To Build A B2B Influencer Engagement Initiative

November 14, 2012

By Zachary Reiss-Davis with Bradford J. Holmes, Sophia I. Vargas

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Why Read This Report

As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to complaints to proactively reach out to people who are speaking out socially and creating influential content about their products and services. Some of these people will fall into your lap by engaging in your communities on their own. To help you maximize your influencers' value to your business, this report helps you find and engage the others who are talking about your company and products in other domains.
Tags: B2B Marketing, Brand Monitoring, Branding, Customer Engagement, Customer Intelligence Strategy and Process, Interactive Marketing Strategy and Process, Listening Platforms, Marketing & Strategy, Media Mix, Social Marketing, Social Media, Technology Product Strategies
US $ 499
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TABLE OF CONTENTS

  • Move Past Listening To Your Customers To Engaging Your Influencers
  • Make A List And Check It Twice
  • Emerging Tools Help Drive Influence Engagement

  • RECOMMENDATIONS

    First Steps To Kick Off Your Influencer Engagement Initiative
  • Supplemental Material
  • Related Research Documents
 
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