Why Read This
Digital teams at banks are continuously evaluating their secure websites, with an eye toward enhancing content and functionality. These teams want to know how they compare with their peers, while also looking for best practices in digital banking. To help, Forrester used its Website Functionality Benchmark methodology to evaluate and rank the six largest retail banks in the US across more than 50 criteria. This report outlines our findings and the insights and best practices we uncovered.
Tags: Banking, Brand & Product Web Sites, Customer Experience Management, Digital Marketing, eCommerce, eStatements, Financial Services, Online Banking, Online Financial Products & Services, Personal Financial Management (PFM), Web Design & Usability