For eBusiness & Channel Strategy Professionals

2014 UK Mobile Banking Functionality Benchmark

Barclays Tops Our Review Of UK Banks' Mobile Services

    Why Read This Report

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the seven largest retail banks and building societies in the UK on more than 35 criteria. The firms we reviewed have laid strong mobile banking foundations, with a variety of account information and transactional features available for a range of devices. To build on these foundations, digital banking executives should help customers with money management, engage them with contextually relevant information, and start generating sales leads with product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.
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    TABLE OF CONTENTS

    • Forrester's Mobile Banking Functionality Benchmark Methodology
    • Benchmarking Mobile Banking: Barclays Leads Mobile In The UK
    • Mobile Banking Functionality Best Practices Of UK Banks
    • RECOMMENDATIONS

      Differentiate By Delivering Convenience In Context
    • HOW FORRESTER CAN HELP

      Benchmark Your Mobile Banking To Identify Strengths And Weaknesses
    • Supplemental Material
    • Related Research Documents