For CMO Professionals

3D TV Fails To Inspire Consumers In 2010

Most People Are Happy To Wait To Upgrade To 3D TV

    Why Read This Report

    At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box office, however, many challenges face 3D TVs at home. Consumer interest is low, hardware prices are high, and content is scarce. The path to overcoming these challenges in the long run starts with targeting the most likely base of buyers in the short run. Our surveys reveal the 11% of online adults in the US on whom TV product strategists should focus their device, marketing, and content strategies. Even with that focus, sales of 3D TVs in the US will stay well below a million units in 2010.

    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.

    TABLE OF CONTENTS

    • TV Makers Want To Make 3D TV The Love Of Your Life, Ready Or Not
    • Serious Obstacles Stand In The Way Of A Consumer Love Affair With 3D TV
    • WHAT IT MEANS

      Love For 3D Will Eventually Catch On, Both On And Beyond The TV
    • Supplemental Material
    • Related Research Documents