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For CMO Professionals

A Consumer Product Strategy Introduction: The State Of Consumers And Technology, Canada – A Digital Home Report

October 31, 2008

By Michelle de Lussanet de la Sabloniere, Charles S. Golvin

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Why Read This Report

In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices Canadian consumers own, which activities they engage in across technology platforms, and how they spend their time and money — all through a generational lens. Consumer product strategy professionals can also mine our historical and forecast data to inform their product marketing plans as they relate to the Canadian market.
Tags: Brand & Product Web Sites, Consumer Healthcare, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Consumer Retail & CPG, Digital Home, eCommerce, Financial Services, Healthcare & Life Sciences, Media & Entertainment, Mobile Channel for Consumers, Retail, Telecommunication Services, Travel

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