For Marketing Leadership Professionals

A Deep Dive Into Asia Pacific Consumers' Online Behavior – A Social Computing--DO NOT USE Report

    Why Read This Report

    For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at understanding the changes in this emerging medium. This year's data shows a vast diversity among Asia Pacific markets when it comes to the amount of time consumers spend with online media, adoption of social activities, and the increasing uptake of mobile Internet.
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    TABLE OF CONTENTS

    • Consumers Help Us To Track Their Own Behavior
    • High-Speed Internet In Asia Pacific Has An Impact On Media Consumption
    • Asia Pacific Consumers Are Active Online Users, But Activities Vary By Country
    • Mobile Internet Is An Extension Of The Online World In Asia Pacific
    • WHAT IT MEANS

      Every Asia Pacific Market Is Unique And Requires A Different Strategy
    • Supplemental Material
    • Related Research Documents