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For Marketing Leadership Professionals

A Deep Dive Into Asia Pacific Consumers' Online Behavior – A Social Computing Report

November 18, 2009

By Olesia Klevchuk with Reineke Reitsma, Brendan McGowan

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Why Read This Report

For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at understanding the changes in this emerging medium. This year's data shows a vast diversity among Asia Pacific markets when it comes to the amount of time consumers spend with online media, adoption of social activities, and the increasing uptake of mobile Internet.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Mobile Activities, Customer Experience Management, eCommerce, Home Networking, Media & Entertainment, Mobile Channel for Consumers, Online Shopping, Social Computing, Web 2.0
US $ 499
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TABLE OF CONTENTS

  • Consumers Help Us To Track Their Own Behavior
  • High-Speed Internet In Asia Pacific Has An Impact On Media Consumption
  • Asia Pacific Consumers Are Active Online Users, But Activities Vary By Country
  • Mobile Internet Is An Extension Of The Online World In Asia Pacific

  • WHAT IT MEANS

    Every Asia Pacific Market Is Unique And Requires A Different Strategy
  • Supplemental Material
  • Related Research Documents
 
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