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For Marketing Leadership Professionals

A Deep Dive Into European Consumers' Online Behavior, 2009 – A Social Computing Report

Consumers' Uptake Of Social Activities Deepens Their Online Engagement

August 13, 2009

By Olesia Klevchuk with Reineke Reitsma

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Why Read This Report

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the changes in this emerging medium. This year's European data shows a continuous growth in the amount of time that consumers spend with online media, including the widespread adoption of social activities that, in turn, has deepened their engagement with the Net.
Tags: B2C eCommerce, Brand & Product Web Sites, Brand Tactics, Consumer Mobile Activities, Consumer Mobile Adoption, Customer Experience Management, Loyalty Marketing, Mobile Channel for Consumers, Mobile Entertainment, Mobile Web, Multichannel Customer Experience, Online Shopping, Social Computing, Web 2.0, Word of Mouth Marketing
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TABLE OF CONTENTS

  • Consumers Help Us Track Their Own Online Behavior
  • Broadband Uptake Changes European Consumers' Online Behavior
  • Social Computing Activities Are Becoming More Attractive To Online Europeans
  • Key Groups Use The Web In Different Ways

  • WHAT IT MEANS

    As The Web Matures, Consumers Specialize In Their Online Activities
  • Supplemental Material
  • Related Research Documents
 
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