Forrester

Why Read This Report

In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally spread across the regions: Whereas Europe and North America will grow by only a couple of percentage points over the next five years, there will be double-digit growth in Asia, Africa, and Latin America. Consumers' online spending power will remain highest in the developed markets of North America, Europe, and Asia over the next five years, but expect to see an increasing share of online buyers coming from the emerging markets in Asia, Africa, and Latin America.