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For Sales Enablement Professionals

A New SMB Market Phoenix Is Rising – A Social Computing Report

Exploiting A Major Recession-Catalyzed Transition In The Small-Business Market

February 23, 2009

By Tim Harmon with Peter Burris, Zachary Reiss-Davis

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Why Read This Report

History shows that small and medium-size businesses (SMBs) suffer less and recover faster from recessions than their large enterprise counterparts. This recession will prove to be no different. However, the small businesses that help catalyze the recovery this time around will be started by tech-savvy professionals who start their businesses with technology investments and a Millennial workforce that has grown up on mobile phones and social networks. Technology vendors that tap the emerging tech-savvy small-business market will come out of this recession much faster than those that follow historical patterns of relying mainly on spotty spending by large enterprise customers.
Tags: B2B eCommerce, B2B Marketing, Brand & Product Web Sites, Customer Experience Management, eCommerce, Interactive Marketing Strategy and Process, Social Computing, Social Marketing, Social Media, Tech Sector Economics, Technology Product Strategies, Web 2.0
US $ 499
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TABLE OF CONTENTS

  • SMBs Suffer Less And Recover Faster
  • Vendors Wrongly See One SMB Market
  • The Recession Will Spawn A New Small-Business Demographic

  • RECOMMENDATIONS

    Gear Up To Mine The New Small-Business Market
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