Forrester

Why Read This Report

In most complex businesses today, random and poorly managed sales support resources drive unneeded costs while also contributing to overburdening the sales force. These resources are proliferating as marketing, sales, HR, and other groups make investments to "help sales sell" that are wasteful at best — and that create barriers to achieving business strategy at worst. To streamline these random acts of sales support, Forrester has created a SIMPLE (sales initiatives, marketing practices, and leadership excellence) framework for sales enablement professionals to use in supporting their selling systems more effectively.