ON-DEMAND WEBINAR

A Structured Approach To Elevating Sales Training Value

Original Broadcast Date: August 12th, 2014
Mark Lindwall, null
Mark Lindwall
Peter O'Neill, null
Peter O'Neill

Purchase Webinar

Get access to a single webinar that is currently outside of your subscription.

Price: $250 (USD)

Become a Client

Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

  • The Selling System In The Age Of The Customer
    Trends Report
    March 5th, 2014

    The age of the customer is upon us. Buyers are more demanding, informed, value sensitive, and have more choices available to them than at any other point in history. As executive leaders drive transformational customer-centric business strategies, they ar

    Scott Santucci  
  • Introduction To The Value Equation Framework
    Trends Report
    November 29th, 2012

    As a wave of B2B organizations develop business strategies that are predicated on selling more things to existing customers, they are asking their sales forces to move from selling products to communicating value to higher level business executives. Press

    Scott Santucci  
  • Engineering Valuable Sales Conversations
    Best Practice Report
    November 12th, 2008

    Technology buyers are in the midst of redefining their relationships with vendors, anointing just a few as value-added partners while relegating the bulk to the commodity supplier heap. To succeed in this dog-eat-dog world, sales enablement professionals

    Scott Santucci  
  • Build A Seller Development Framework To Improve The Buying Experience
    Trends Report
    May 17th, 2017

    Buyers command more power in the marketplace than ever before and consequently have different expectations of their sales reps. B2B marketers need to support sales' customer obsession by revamping sales training and development to align to buyers' needs.

    Steven Wright  

Help us improve