CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Marketing Leadership Professionals

AT&T Leaps Back To The Top With T-Mobile Buy – A BT Futures Report

Device And App Product Strategists Must Scale Up To Keep Up

March 22, 2011

By Charles S. Golvin with J. P. Gownder, Laura Wiramihardja

  • 233 downloads
  • 0 comments
  • Rating:

Why Read This Report

Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in the US wireless market by acquiring T-Mobile USA. If AT&T's acquisition passes regulatory muster — far from assured — product strategists at device makers and application providers have opportunities to scale their business significantly, while those at competing wireless carriers and cable operators must move quickly to exploit AT&T's likely integration distraction.
Tags: Broadband & Remote Access, Consumer Electronics & Technology, Consumer Mobile Devices, eCommerce, Enterprise Mobility, Mergers & Acquisitions, Mobile Application Development, Mobile Application Platforms, Mobile Broadband Access, Mobile Channel for Consumers, Mobile Services, Product & Solutions Strategies, Product Portfolio Strategies, Technology Product Strategies, Telecommunication Services
US $ 195
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart