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For eBusiness & Channel Strategy Professionals

Account Alerts: Are Consumers Ready — Yet?

January 08, 2008

By Brad Strothkamp with Peter Wannemacher, Carrie Johnson, Sarah Glass

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Why Read This Report

Forrester has been tracking account-based alerts for three years now. While usage has increased, just 24% of online consumers receive any type of alert from their financial provider. What is holding them back? Consumers don't see the value of more financial information from their banks, lenders, or other financial service providers. To move the needle on alerts, financial firms must work hard to provide insights and information through alerts that are a true value-add and not just another way to get the same information that consumers already get online.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Mobile Activities, Customer Experience Management, Customer Relationship Management (CRM), eCommerce, eCommerce Adoption, Financial Services, Mobile Channel for Consumers, Mobile eCommerce, Mobile Services, Online Financial Products & Services, Short Messaging Service, Telecommunication Services
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TABLE OF CONTENTS

  • Alert Usage Is Still Low Among All Types Of Users
  • Interest In Alerts Is Low Among Non-Users, Except For Security-Based Alerts

  • RECOMMENDATIONS

    Increased Usage Requires The Right Alerts, Integration, And Positioning
  • Related Research Documents
 
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