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For Marketing Leadership Professionals

Acer Creates A Global Titan With Gateway

This Strategic Move Will Thwart Lenovo And Give Dell And HP Real Competition

August 28, 2007

By J. P. Gownder with Ellen Daley, Remy Fiorentino, Heidi Shey

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Why Read This Report

Acer's announcement that it will acquire Gateway is a clever plan, as Acer simultaneously improves its brand recognition, channel reach, and opportunity for gains in margin. Like IBM Deep Blue, Acer strategists calculated several moves ahead in the global PC chess game. If the execution is solid, this deal will create a powerful third-place PC competitor that will challenge HP and Dell by 2009, and it portends the rise of non-Japanese Asian PC superpowers.
Tags: Consumer Electronics & Technology, Consumer PCs, Corporate Strategy, Mergers & Acquisitions (M&As), Tech Sector Economics, Technology Product Strategies
US $ 195
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