For Customer Insights Professionals

Achieving ROI-Aligned Research And High Value

How To Calculate The Value Of Market Insights And Be A Business Driver

    Why Read This Report

    What is your worth? This is an awkward and, for small market insights departments, very personal question. However, it is the one question executives are asking, and assessing, of all of their business units every day. Market insights is not an exception. So how does the market insights department show its value and worth? In this report, Forrester will outline the process and formulas that will support market insights in computing the value and ROI of research while uncovering opportunities to build its value and become not only a more valuable business unit but also a business driver.
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    TABLE OF CONTENTS

    • Determining ROI Is Hard But Necessary
    • Measure Metrics That Maximize Value And Data Quality
    • The Market Insights ROI Formula
    • Building Out The Formula
    • ROI Scenario Examples
    • Optimize Market Insights' Focus, Methods, And Insights Delivery
    • RECOMMENDATIONS

      Take Steps Toward Becoming A Business Driver
    • WHAT IT MEANS

      Knowledge Is Power
    • Supplemental Material
    • Related Research Documents