Forrester

What off-the-shelf tools provide life-cycle analysis? In a recent article of yours (Forrester's July 12, 2011, "Acquisitions: Another Disruptive Force For Marketing Technologists" report), you made reference to how CI professionals may anticipate the automation of analysis. Specifically, you indicated: "Recently released listening and customer life-cycle tools turn complex analytic projects [. . .] into daily reports." Could you provide me with further pointers as to the vendors or tools you had in mind when making this reference? I'm particularly interested in the life-cycle tool best-of-breed turnkey solutions rather than in customizable adjustments that most managed service providers could build on demand.