Forrester

Why Read This Report

To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive strategic, technical, and organizational overhauls. In this report, we examine how executives approach changes and updates to their eBusiness strategies and the forces behind those changes and updates. We also include case studies of three firms to highlight best practices in eBusiness planning processes.