For eBusiness & Channel Strategy Professionals

Adapting Your eBusiness Strategy For The Era Of Agile Commerce

    Why Read This Report

    To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive strategic, technical, and organizational overhauls. In this report, we examine how executives approach changes and updates to their eBusiness strategies and the forces behind those changes and updates. We also include case studies of three firms to highlight best practices in eBusiness planning processes.
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    TABLE OF CONTENTS

    • As The Rules Of eBusiness Change, eBusiness Execs Update Their Strategies
    • With Executive Support, eBusiness Execs Kick Off Agile Commerce Planning
    • Best Practices In eBusiness Strategy: Examples From Our Interviews
    • RECOMMENDATIONS

      Document And Distribute Your Progress Toward An Agile eBusiness Strategy
    • Supplemental Material
    • Related Research Documents