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For eBusiness & Channel Strategy Professionals

Adapting Your eBusiness Strategy For The Era Of Agile Commerce

November 21, 2011

By Carrie Johnson with Benjamin Zeidler, Lily Varon

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Why Read This Report

To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive strategic, technical, and organizational overhauls. In this report, we examine how executives approach changes and updates to their eBusiness strategies and the forces behind those changes and updates. We also include case studies of three firms to highlight best practices in eBusiness planning processes.
Tags: Agile, Agile Commerce, Application Development, Application Development Processes & Tools, Customer Analytics, Customer Intelligence Strategy and Process, Digital Business Architecture, eCommerce, eCommerce Platforms & Technologies, Enterprise Architecture Domains, Enterprise Architecture Strategy and Process, Enterprise Collaboration, Information Management, Marketing & Strategy, Multichannel Selling Strategies
US $ 499
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TABLE OF CONTENTS

  • As The Rules Of eBusiness Change, eBusiness Execs Update Their Strategies
  • With Executive Support, eBusiness Execs Kick Off Agile Commerce Planning
  • Best Practices In eBusiness Strategy: Examples From Our Interviews

  • RECOMMENDATIONS

    Document And Distribute Your Progress Toward An Agile eBusiness Strategy
  • Supplemental Material
  • Related Research Documents
 
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