Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Adele Sage

Analyst serving Customer Experience PROFESSIONALS

Find Adele on:
Blog: Customer Experience Blog

Adele serves Customer Experience professionals. She helps them improve customer experiences and related business results by identifying both problems and solutions through tools like voice of the customer programs and customer-centric testing methodologies. Adele has been instrumental in the development of many of Forrester’s user experience evaluation methodologies, including the Website, IVR, and Cross-Channel User Experience Reviews. Adele’s research also includes best practices for digital experiences — focused mainly on website and phone self-service design.

Previous Work Experience

Prior to becoming an analyst, Adele was a researcher at Forrester. In that role, she was a key contributor to updating, maintaining, and applying the Forrester Website User Experience Review and Cross-Channel User Experience Review methodologies.

Education

Adele holds a B.A. in psychology from Harvard University.

Research Coverage:

Apple, Best of the Web, Cross Channel Strategies, Customer Experience Management, Dell, Email Customer Service, Expert Reviews, Hewlett-Packard, Multichannel Customer Experience, Personalization, Phone Self-Service, Web Design & Usability

Reports (3)

Refine your results

Methodology

Consumer Technographics (2)

Topics

Region

North America (2)

3 results in Reports

Adele Sage
Packaged Applications
Past 18 months

For Customer Experience Professionals
Report:Top Ways To Combat Survey Fatigue
Maxie Schmidt-Subramanian, Adele SageJanuary 25, 2013
Customer experience professionals depend on surveys for their voice of the customer (VoC) and customer experience (CX) measurement programs. But with so many surveys coming at each individual...
- Downloads: 266
For Customer Experience Professionals
Report:How Consumers Complain About Poor Service
Time To Get Serious About Social Voice Of The Customer
Adele SageOctober 11, 2012
Most consumers have gotten poor service at some point in the past year. Among that group, the vast majority told friends or family about their disappointing experiences. To understand the causes of...
- Downloads: 868
For Customer Experience Professionals
Report:Websites That Don't Support Customers Waste Millions
Business Case: The Digital Customer Experience Improvement Playbook
Megan Burns, Adele SageAugust 21, 2012
This report is an update to "Web Sites That Don't Support Customers' Goals Waste Millions" originally published on February 17, 2010. To understand the effect of poor website usability, Forrester...
- Downloads: 1731
- Rating:

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Adele Sage

Analyst serving Customer Experience PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

Region

For Customer Experience Professionals

Report:Top Ways To Combat Survey Fatigue

For Customer Experience Professionals

Report:How Consumers Complain About Poor Service

For Customer Experience Professionals

Report:Websites That Don't Support Customers Waste Millions

Browse