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For Marketing Leadership Professionals

Agency Roster Reboot

Prepare Now To Reconfigure Your Interactive Agency Roster In 2013

May 09, 2012

By Jim Nail with David Truog, Chris Stutzman, Sarah Takvorian

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Why Read This Report

Interactive marketing has matured and mainstreamed as a key element of the marketing mix, but brands' relationships with their interactive agencies haven't. The continuing growth of interactive will create additional complexity and challenges in optimizing results and efficiently coordinating across the agency roster. This report helps you prepare to assess and restructure your agency roster and ensure you align those changes with your organization's needs and capabilities.
Tags: Advertising, Advertising Agencies, Interactive Marketing Strategy and Process, Marketing & Strategy, Media Mix
US $ 499
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TABLE OF CONTENTS

  • Digital Marketing Mainstreams, Matures, And Expands
  • The Time Has Come For A Clean Slate

  • WHAT IT MEANS

    The Beginning Of The End Of "Interactive" Marketing
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