FOR eBusiness & Channel Strategy PROFESSIONALS

The Agile Commerce Playbook


Developing An Agile Business




Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And what's more, the speed with which new touchpoints rise from being niche to becoming a core part of the purchase journey is increasing. Consumers are embracing mobile, social, tablets, and cross-touchpoint experiences like click-and-collect and no longer think in terms of channels, instead expecting seamless ...

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PLAYBOOK RESEARCH

Overview: Developing An Agile Business
Vision: Welcome To The Era Of Agile Commerce
Business Case: The ROI Of Agility
Assessment: Evaluating Your Organization's Agility
Strategic Plan: Four Steps To Your Agile Future
Organization: Building The Agile Organization
Tools And Technology: Selecting Tools That Enable Agility
Performance Management: Enabling Cross-Touchpoint Analytics And Reporting
Continuous Improvement: Driving Agile Commerce Transformation
Performance Management: Enabling Cross-Touchpoint Analytics And Reporting
Assessment: Evaluating Your Organization's Agility
Business Case: The ROI Of Agility
Vision: Welcome To The Era Of Agile Commerce
Overview: Developing An Agile Business
Tools And Technology: Selecting Tools That Enable Agility
Strategic Plan: Four Steps To Your Agile Future
Organization: Building The Agile Organization
Continuous Improvement: Driving Agile Commerce Transformation

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