Forrester

Discussion:How much AR firm budget do you own?

Hi everyone,In the spirit of budget season, another question comes to mind for all of you.  I'm curious to know if any of you out their own the budget for every activity that takes place with the...

Discussion:Analyst Relations resources

Not asking for actual numbers... but what is the ratio of PR (counting agency people) to AR people (also counting agency) in your company? 2:1?  3:1? etc.?

For Analyst Relations Professionals

Report:Selecting And Preparing AR's Customer References

Customer reference programs are crucial to AR programs that target client advocate analysts — those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to...

• Downloads: 283

Discussion:How "Present" Are You?

The more analysts I talk to about AR "staffing" briefings, inquiries and other engagements like advisory days, I'm convinced we're missing an opportunity. How "present" are you, really? How actively...

Discussion:Fighting the Ombudsman

Earlier today during a call with a Gartner analyst I was told Gartner has - or is about to announce - a new policy around what their analysts can and can't accept with respect to vendor gifts,...

For Analyst Relations Professionals

Report:It's Time To Engineer AR

On the surface, the primary aim of industry analyst relations (AR) — to influence analysts — is unachievable. The analysts say vendors can't influence them, AR can't buy desired influence...

• Downloads: 317
• Comments: 1

For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 3: Interactions With Authors

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 276

For Analyst Relations Professionals

Report:AR And Social Media, Part 2: AR In A Social World

Analyst relations (AR) people are fretting about the opportunities and threats posed by social media, their worries fed by uncertainty about which aspects of social media will be important and how....

• Downloads: 282
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Discussion:What role does your PR agency play in your AR program, if at all?

Is it more tactical, scheduling briefings, creating briefing books, tracking interactions?  Or is it more strategic, providing direction in support of your AR objectives?  Thanks for taking the time...

Discussion:AR hiring practices

I was inspired by Eric Lobel's post about the rise of hiring (http://community.forrester.com/thread/3261)  to ask the community about AR hiring best practices. Here at Hill &  Knowlton, and at a...

Discussion:Who are the major players in Telecom wireless OSS segment ?

I am currently researching on major providers for Wireless Operator Solutions. The inputs needed are the key players, their market advantage on the product and the product catalogue. Please help with...

For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Objectives

Supporting Sales Is The Hardest Challenge For AR

A bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A recent Forrester survey shows that AR reports fair...

• Downloads: 264

Discussion:Is Influencer Relations the Inevitable Evolution of AR?

A reply from Mel Ruby to my question about whether AR was growing combined with a series of conversations I had this week at the AR Council meeting in DC and discovering two members had influencer...

For Analyst Relations Professionals

Report:AR's Opportunity To Deliver Publication-Ready Content

Analyst relations (AR) managers want to influence what analysts write and present. Yet they miss the opportunity to supply publishable content because they send stock collateral instead, and they...

• Downloads: 232

Discussion:Enterprise Reporting Strategy - Approach and Best Practices

Hello Everyone,Can someone explain or get ideas about the approach to follow with Enterprise Reporting Strategy and its best practices ?Regards,Shyam

Discussion:Stop being “angry birds” so you can win!

As I listened to Kevin Lucas conduct a great webinar today (slideware issues aside), I was simultaneously watching the twitter stream at #vendorbriefings.  And I was struck by the fact that there is...

Discussion:Do you have examples of quantified AR value?

I'd be interested to hear what examples you know of quantified business value generated by AR.Conscious that some achievements may be shared, perhaps you could categorise your examples between those...

For Analyst Relations Professionals

Report:AR And Social Media, Part 3: Beginners Start Here

Analyst relations (AR) professionals are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy. They often begin with...

• Downloads: 218
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Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

Discussion:Pricing increases?

Are you getting hit with pricing increases for 2011? My Forrester rep has warned me to expect 5% and my Gartner rep has signaled 4%. I haven't contacted IDC yet, but will soon. Are you expecting 2011...

Discussion:"Don't You Forget About Me..."

I might be showing my age, but I loved the band Simple Minds growing up, and I was also in the John Hughes film generation. The Pretty In Pink soundtrack is one of my favs. But I digress before I...

Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

Discussion:Have you provided tools to your salespeople?

We’re weighing what AR could give to a sales force in the form of dedicated sales tools. I recognise that AR can provide research, or research summaries. But I’m wondering what deeper tools AR people...

Discussion:Do you "engineer" analyst influence and, if so, how?

We noticed a tweet yesterday by @DuncanChapple wondering whether ‘engineer’ was the right metaphor for AR, in reference to our recent report “It’s Time To Engineer AR” (Forrester subscription...

Discussion:It's Time To Engineer AR

Here at Se2 we are just starting to take advantage of research firms, and while we have met with a few analysts the majority of our focus has been on the learn side. After reading this article I've...