Forrester

For CMO Professionals

Tool:Most Marketers Invest Conservatively In Experimentation And Testing

For CMO Professionals

Report:How To Drive Marketing Innovation

Innovation Must Be Deliberate, Distributed, And Demonstrable

Marketing innovation is a business priority. But not all marketing leaders are meeting the challenge despite executive interest. CMOs who are better at driving their organizations are doing so by...

• Downloads: 770

For CIO Professionals

Report:Six Business Technology Trends That Will Propel Your Firm In 2013

From Technology Foundations To Business Outcomes

Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

• Downloads: 760
• Comments: 3
• Rating:

For Customer Experience Professionals

Report:Planning A Co-Creation Workshop? Sweat The Details

Best Practices For Including Customers, Employees, And Partners In Customer Experience Design

Co-creation — the practice of involving people from across the customer experience ecosystem in the experience design process — is a valuable and versatile methodology, but it usually...

• Downloads: 180
• Comments: 2

For CMO Professionals

Tool:The Four P's Are Unequally Represented In Most Marketers' Innovation Portfolio

For Marketing Leadership Professionals

Report:Disruptive Renewal

An Empowered Report: How To Drive Transformational Product Innovation In Your Organization

Neither disruption nor product innovation are new, but let us be clear: Your company is about to be disrupted like never before. Consumers are adopting disruptive technology — namely connected...

• Downloads: 551

For Marketing Leadership Professionals

Report:Market Overview: Co-Creation Vendors 2011

An Introduction For Consumer Product Strategy Professionals

Are you interested in implementing social co-creation engagements that move beyond Facebook, Twitter, and the occasional outreach to consumers via the corporate blog? If the answer is yes, a...

• Downloads: 571

For CIO Professionals

Report:Getting The Most Out Of Client Site Visits

IT Services Vendors Need To Focus More On Their Innovation Capabilities

Delivery center site visits (CSVs) have been a great sales tool for IT services vendors over the past decade. However, these CSVs are currently undergoing a transformation, driven by new client...

• Downloads: 157
• Rating:

For CIO Professionals

Tool:North America And Europe Allocate IT Budget Similarly

For Enterprise Architecture Professionals

Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle

Planning Methods: The EA Method Playbook

In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...

• Downloads: 400

For CIO Professionals

Report:Corporate Sustainability Will Depend On IT Solutions

Six Types Of IT For Sustainability Solutions Drive Sustainable Performance

Improving the environmental sustainability of corporate processes and products is slowly but surely moving up the strategic agenda of large companies around the world. In interviewing sustainability...

• Downloads: 371
• Rating:

For Enterprise Architecture Professionals

Report:EA Process Toolkit: Example Processes, Deliverables, And Responsibilities

• Downloads: 17

For CMO Professionals

Tool:Take Stock With The Innovation Evaluation Card

For Application Development & Delivery Professionals

Tool:For ERPs, Web Sites Provide The Opportunity For Communicating Thought Leadership

For CMO Professionals

Tool:Most Marketers Invest Conservatively In Experimentation And Testing

For Marketing Leadership Professionals

Report:For Ideation Sites, Transparency Is Key

Don't Let Intellectual Property Concerns Hold Back Social Co-Creation

A groundswell of innovation has occurred around the use of social tools for the creation and improvement of consumer products. A number of large and influential companies have embraced the...

• Downloads: 262

For Sourcing & Vendor Management Professionals

Report:Offshore Innovation: Yesterday's Expectations Are Today's Table Stakes

Vendors And Clients Define Tomorrow's Innovation

Though offshore vendors routinely boast about their innovation capabilities, clients tell Forrester a different story: Their offshore vendors are still unable to generate innovation at the level and...

• Downloads: 394
• Rating:

For Sourcing & Vendor Management Professionals

Report:SVM's New Stakeholder: Product Development

Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

• Downloads: 148
• Rating:

For Customer Experience Professionals

Report:Humdrum Hardware: Why Google And Microsoft Are Goading Their Partners To Innovate

Google Nexus and Microsoft Surface Force OEMs To Up Their Games

Google's and Microsoft's efforts to launch first-party hardware, form exclusive partnerships, and acquire partners are disrupting the status quo within their ecosystems. These changes are driven...

• Downloads: 201

For CIO Professionals

Report:Measure And Manage The Innovation Process

Performance Management: The Innovation Playbook

In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

• Downloads: 471

For Application Development & Delivery Professionals

Report:Navigate The Future Of CRM In 2013

Vision: The CRM Playbook

The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

• Downloads: 1971
• Rating:

For Sourcing & Vendor Management Professionals

Tool:Innovation Became A Priority In 2010

For CMO Professionals

Tool:Digital Disruption Readiness Assessment

For Application Development & Delivery Professionals

Report:Thought Leaders Are Successful Innovators

Innovation Depends On More Than Product Strategy And Product Marketing

In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought...

• Downloads: 518

For CIO Professionals

Tool:Population Growth In Less Developed Regions Eclipses That In More Developed Regions