About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Alex serves CIO Professionals. His coverage includes business technology strategies, business sustainability, business-driven governance frameworks, process-oriented organizational design, change management, and continuous improvement. He is also a leading expert on best practices for making technology organizations more effective and business relevant through the implementation of service-oriented structures and process frameworks.
Alex helps clients partner with business peers to drive growth and customer engagement; develop business technology people and processes for future success; and adopt business process management (BPM), Lean, and Six Sigma to deliver business outcomes.
Prior to taking on his current role, Alex focused his research on Business Process Professionals' challenges, such as the development of business process architectures, portfolio management capabilities, centers of excellence, and deployment of change management programs. Before joining Forrester in 2005, Alex developed the IT consolidation program and managed the data center of a large European automotive company. Previously, he spent 10 years at IBM and EDS as an executive senior consultant and led several international customer projects in areas such as mergers and acquisitions, IT shared services, sourcing, organizational change, process, and technology management. Alex also worked for five years as a research scientist in the area of high-performance computing at the IBM Scientific Center Heidelberg, publishing in refereed journals and co-editing three proceeding books.
Alex received a master's degree in engineering from the Civil Engineering Institute in Bucharest, Romania, and a Ph.D. in engineering from the Technical University Aachen, Germany. He received a postdoctoral fellowship from Princeton University.
B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level
Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
Orchestrate Digital For The Best Brand Experience
Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels — Web sites, mobile apps, online sales and customer service, and other...

Asia Pacific Technographics®
For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...
Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...
Demystifying The Hype For Retail eBusiness Executives
In spite of the fact that hundreds of millions of people around the world have Facebook accounts, the ability of the social network to drive revenue for eCommerce businesses continues to remain...

Keeping Marketing Content On Second Screens Relevant To What's On TV
As social TV continues to grow, so does the number of questions that clients ask Forrester about it. One crucial piece of this multiscreen puzzle: How can marketers ensure that their second screen...
Marketers Must Start Paying Attention And Stop Buying Bad Inventory
The more online video advertising matures, the more it resembles TV advertising. But if marketers aren't careful, the inventory they're buying can look like overnight rather than prime time. Too many...
Using Earned, Owned, And Paid Online Content To Become Responsive Marketers
The rapid growth of social and mobile technologies has created a new media ecosystem that requires constant customer interaction. In this new landscape interactive marketers must act like interactive...

The 2010 European Peer Influence Analysis Report
While most marketers struggle to generate reach through their social media marketing programs, a handful have unlocked the secret to finding large audiences: Mass Influencers. Our Peer Influence...
ForecastView Spreadsheet
Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile internet users and spending by company size.
Leverage Professional Crowdsourcing Networks To Create New Video Content
The demand for video advertising and content — whether for television, online, or cinema — is outpacing the rate at which marketers can supply it. Specialized crowdsourcing networks are...
Developing A Process For Choosing And Testing New Media And Technologies
The Splinternet is creating hundreds of new marketing opportunities for interactive marketers. Yet even the biggest companies can be risk-averse and have a limited amount of money, time, and...
Social media is changing the way audiences engage with TV. Audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends....
Mobile Transforms How Companies Interact With Customers
Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...
