About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Alex serves CIO Professionals. His coverage includes business technology strategies, business sustainability, business-driven governance frameworks, process-oriented organizational design, change management, and continuous improvement. He is also a leading expert on best practices for making technology organizations more effective and business relevant through the implementation of service-oriented structures and process frameworks.
Alex helps clients partner with business peers to drive growth and customer engagement; develop business technology people and processes for future success; and adopt business process management (BPM), Lean, and Six Sigma to deliver business outcomes.
Prior to taking on his current role, Alex focused his research on Business Process Professionals' challenges, such as the development of business process architectures, portfolio management capabilities, centers of excellence, and deployment of change management programs. Before joining Forrester in 2005, Alex developed the IT consolidation program and managed the data center of a large European automotive company. Previously, he spent 10 years at IBM and EDS as an executive senior consultant and led several international customer projects in areas such as mergers and acquisitions, IT shared services, sourcing, organizational change, process, and technology management. Alex also worked for five years as a research scientist in the area of high-performance computing at the IBM Scientific Center Heidelberg, publishing in refereed journals and co-editing three proceeding books.
Alex received a master's degree in engineering from the Civil Engineering Institute in Bucharest, Romania, and a Ph.D. in engineering from the Technical University Aachen, Germany. He received a postdoctoral fellowship from Princeton University.
New Consumer Viewing Behaviors Force The Industry Into A New Future
Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....
Vision: The Interactive Marketing Agency And Organization Playbook
This report in the interactive marketing agency and organization playbook lays out Forrester's vision for how you should organize internally and in relation to your agency partners: Move from a...
Prepare Now To Reconfigure Your Interactive Agency Roster In 2013
Interactive marketing has matured and mainstreamed as a key element of the marketing mix, but brands' relationships with their interactive agencies haven't. The continuing growth of interactive will...

Landscape: The Interactive Marketing Agency And Organization Playbook
Agencies Reinvented As Mediators Will Win While The Rest Wither
The agency model is crumbling under the weight of continual innovation in digital channels, the changing media behaviors of the always-addressable customer, and marketers' frustration with a siloed...

Landscape: The Interactive Marketing Agency And Organization Playbook
This report of the interactive marketing agency and organization playbook examines the landscape of organizational structures and agency relationships. Three common organizational models have...

The Ultra-Connected Customer Will Upturn Marketing
In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...