About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Alex serves CIO Professionals. His coverage includes business technology strategies, business sustainability, business-driven governance frameworks, process-oriented organizational design, change management, and continuous improvement. He is also a leading expert on best practices for making technology organizations more effective and business relevant through the implementation of service-oriented structures and process frameworks.
Alex helps clients partner with business peers to drive growth and customer engagement; develop business technology people and processes for future success; and adopt business process management (BPM), Lean, and Six Sigma to deliver business outcomes.
Prior to taking on his current role, Alex focused his research on Business Process Professionals' challenges, such as the development of business process architectures, portfolio management capabilities, centers of excellence, and deployment of change management programs. Before joining Forrester in 2005, Alex developed the IT consolidation program and managed the data center of a large European automotive company. Previously, he spent 10 years at IBM and EDS as an executive senior consultant and led several international customer projects in areas such as mergers and acquisitions, IT shared services, sourcing, organizational change, process, and technology management. Alex also worked for five years as a research scientist in the area of high-performance computing at the IBM Scientific Center Heidelberg, publishing in refereed journals and co-editing three proceeding books.
Alex received a master's degree in engineering from the Civil Engineering Institute in Bucharest, Romania, and a Ph.D. in engineering from the Technical University Aachen, Germany. He received a postdoctoral fellowship from Princeton University.
Tools And Technology: The 21st Century Brand Marketing Playbook
Building a 21st century brand requires marketers to form new types of partnership with agencies. As with the fast-changing technology landscape, it's up to marketers to stay current with the...
My colleague Augie Ray has written a great blog post about why the Old Spice campaign with Old Spice Guy Isaiah Mustafa has been such a huge success out of the gate. Here are some of the early stats...
My colleagues who serve Interactive Marketing professionals are working on a study to benchmark social media maturity in organizations, the results of which will be a killer report that will allow...

Organization: The 21st Century Brand Marketing Playbook
Twenty-first century brands are grappling to maintain their traditional sources of competitive advantage in the age of the customer — a world in which the companies that take an obsessive...
The ever-insightful Mike Glantz has picked up on something strange in the water for video (TV and online) advertising these days. After conducting a great panel at the Forrester Marketing Leadership...
Hot on the heels of our new blog platform, Forrester has launched The Forrester Community For CMO & Marketing Leadership Professionals focused on the key business challenges that senior marketer...
The competitive challenge that companies face today is driven by new issues that transcend classic distribution, brand, and product challenges. In the world we live in today, which Forrester defines...
Processes: The 21st Century Brand Marketing Playbook
Many companies are well on their way to delivering a top-notch brand experience for their demanding customers. CMO and marketing leadership professionals can learn from the experiences and processes...
[Originally published by Josh Bernoff on the Groundswell blog.] We first started the Forrester Groundswell awards in 2007. What a great run! We've seen applications like the one that the...
Major events — political, natural, or economic — create a lot of eyeballs on a select set of media and stories. But as friends chimed in on Facebook, Twitter, and texts, they...
Last week’s big TV news was that Canoe Ventures, the company jointly founded by the major cable MSOs (Comcast, Cox, Charter, Cablevision, Time Warner, and Bright House), has decided to abandon...
Marketers Need To Prepare For More Complex TV Buying In The US
Since the birth of TiVo in 1997, set-top-box data has been discussed as a more accurate alternative to Nielsen data for buying commercial slots in linear TV. But advertisers remain comfortable with...
You are the CMO or the head of marketing for your company, and you’ve just finalized your social media plans for 2011 at the request of the CEO. Despite the unknowns out there, you are...
Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their...

New TV Advertising Options Point Marketers Toward The Future
After 50 years of the 30-second spot, "innovations" like infomercials, and product placements, the world of TV advertising is about to go through a massive change. The promise of interactive TV is...
Forrester is launching a new survey to find out how marketing leaders like you integrate the mobile channel into their marketing strategy. Planning and organizing for the use of mobile technologies...
One of our ace researchers on the CMO and marketing leadership team, Mike Glantz, pulled together this blog post to follow up on a report we collaborated on a few months back, "TV's Currency...
This past week, Rino Scanzoni, chief investment officer at GroupM, openly decried Nielsen’s national, sample-based TV measurement. Although Scanzoni has an inherent bias (GroupM’s...
I had the good fortune to work with Josh Bernoff, co-author of Groundswell and Empowered, on a groundbreaking new report. Along with colleagues from across Forrester, he has raised the red flag on a...
The HERO Index: Finding Empowered Employees
Your customers are more empowered every day. Facebook, LinkedIn, YouTube, Twitter — accessible on smartphones, tablets, and connected TVs — are just the latest in the growing list of...
When will customers be ready to spend on [insert product or service]? As CMOs and senior marketing leaders, you are often business leaders first and marketers second and have a strong interest in the...
In the wake of Nielsen’s and Facebook’s announcement of a new “Web GRP” metric, there has been some exciting debate over whether GRPs will be good for the advertising industry...
Recently my colleague Sharyn Leaver and I had the opportunity to meet with Robert Mead and Michael Mathias, the CMO and CIO, respectively, at Aetna. They will be speaking at our upcoming CIO-CMO...
Our Researcher Mike Glantz has been tracking the changes in TV media buying for us. Here are some thoughts from him on a new announcement from Nielsen and Kantar: Although TV controls the...
As a trend spotter for most of my career, one of the things I look for is the announcement of “newly created roles” at companies and agencies. The latest of this to hit my radar is...