Forrester

For Marketing Leadership Professionals

Blog:Marketing Is Alive And Well.

Over the past 2 weeks, we have seen a lot of buzz from a HBR blog post written by Bill Lee.  The title, "Marketing Is Dead" continues to get Bill's blog post quite a bit of mileage and even...

For Marketing Leadership Professionals

Report:Design Your B2B Community For Maximum Engagement

Executive Overview: The B2B Online Community Playbook

This playbook provides you with a strategy framework, road map, and the tools to establish a healthy and active online B2B community that delivers value to prospects, customers, and peers at each...

• Downloads: 380
• Comments: 2
• Rating:

For Marketing Leadership Professionals

Blog:The Marketer Diaries - What I Learned From The 2013 Forrester Marketing Leadership Forum

I am probably one of the few individuals who lives in the San Francisco Bay Area and only heads to Los Angeles during Forrester's annual Marketing Leadership Forum.  I recently had the...

For Marketing Leadership Professionals

Report:Socializing The Technology Adoption Cycle

B2B Marketers Can Influence Buyers' Adoption Stages With Social Media

Technology marketers face the ongoing challenge of how to align content touches with their customers' preferences for information sources. Social media heightens this challenge because poorly aligned...

• Downloads: 388

For Marketing Leadership Professionals

Blog:Product Launch Metamorphosis: From Introverted To Social Butterfly

Product launches often have a reputation for being constrained by tightly managed internal processes, cross-organizational misalignment, and closed communication loops. So how does a tech...

For Marketing Leadership Professionals

Blog:A Wild And Crazy Week For Technology Marketers

I am back from a very relaxing vacation on the Oregon coast and cannot believe all that has happened during that short time. Google purchases Motorola, HP gets out of the PC business, an...

For Marketing Leadership Professionals

Blog:From Social Media Marketer To Social Media Analyst...

I am absolutely thrilled to publish my very first blog as a Senior Analyst here at Forrester and am looking forward to providing you with a lot of exciting research and...

For Marketing Leadership Professionals

Report:CLICK: A Design Framework For Online B2B Communities

Strategic Plan: The B2B Online Community Playbook

Communities fail for many reasons, but you can avoid that fate if you focus on what you can control: selecting an appropriate approach that will deliver the best business results for your customers....

• Downloads: 290

For Marketing Leadership Professionals

Blog:Submit Your Entry For Forrester's 2012 Groundswell Awards!

Today we officially launched Forrester's 6th annual Groundswell Awards! Since I cover B2B tech social media/online community research, I am always looking for interesting examples of how B2B...

For Marketing Leadership Professionals

Blog:Jump Start Your Online Community

  Over 40% of business technology decision-makers indicate that support forums, discussion forums, and professional social networks influence them throughout their online journey. Yet many...

For Marketing Leadership Professionals

Blog:You Get Out Of Your Community What You Put Into It.

For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...

For Marketing Leadership Professionals

Blog:B2B Marketers, It's Time To Influence Your Community Strategy With CLICK

Yesterday, I spent a good portion of the day with a Bay Area community platform vendor's exec and management team.  We discussed the current and future state of online communities, spoke...

For Marketing Leadership Professionals

Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

• Downloads: 1323

For Marketing Leadership Professionals

Report:The New Year Of Social Marketing

2012 Investment In Social Media And Communities Remains Strong

Tech marketers may not be forthcoming about their organizations' New Year's resolutions, but Forrester's Q4 2011 B2B Marketing Organizations And Investments (MOI) Survey provides strong indicators...

• Downloads: 481
• Rating:

For Marketing Leadership Professionals

Blog:Introducing CLICK For Customer Communities

Join me for an interactive webinar on Tuesday, March 27 at 10am PT/1pm ET on a new Forrester framework for building an online community called "CLICK." CLICK is a new approach tech marketers can use...

For Marketing Leadership Professionals

Blog:Your Business Tech Buyers Are More Social Than Ever

 I am writing this blog from a country club in beautiful (albeit rainy) Virginia. It seems like yesterday when I was in warm LA for the Forrester Marketing Leadership Forum. What a difference a...

For Marketing Leadership Professionals

Report:The Social Tech Product Launch

Monitor Social Conversations To Guide New Product Introductions

New product launches involve many moving parts and require tight synchronization between product management, product marketing, sales, service, and engineering — as well as a multitude of third...

• Downloads: 486

For Marketing Leadership Professionals

Blog:B2B Marketers, Get Inspired By Our 2012 Groundswell Award Winners!

Today, at the Forrester eBusiness Forum in Chicago, Nate Elliott announced our 2012 B2C and  B2B Groundswell Awards winners and finalists!  One of my most enjoyable tasks as a Forrester...

For Marketing Leadership Professionals

Blog:Announcing The 3rd Annual Forrester B2B Groundswell Awards

[Co-authored by Zachary Reiss-Davis] Welcome to the kick-off for the third annual Forrester B2B Groundswell Awards! We’re excited to again read all of your great submissions and examples...

For Marketing Leadership Professionals

Report:Role Profile: B2B Online Community Manager

This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this...

• Downloads: 116
• Rating:

For Marketing Leadership Professionals

Report:Spotlight On Award-Winning Communities

Processes: The B2B Online Community Playbook

This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

• Downloads: 492

For Marketing Leadership Professionals

Report:"Owner" And "Sponsor" B2B Community Success Metrics

Benchmarks: The B2B Online Community Playbook

As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

• Downloads: 182
• Comments: 1

For Marketing Leadership Professionals

Blog:The Art Of Listening

"It is the province of knowledge to speak, and it is the privilege of wisdom to listen" - Oliver Wendell Holmes I had the privilege of wisdom to listen to many individuals from various B2B and B2C...

For Marketing Leadership Professionals

Blog:The Tech Marketer's Guide To The Social Media Platform Universe

A few months ago, our research team embarked on an important quest: to help B2B tech marketers make sense out of the confusing ecosystem of social media platforms and tools. This ecosystem is fraught...

For Marketing Leadership Professionals

Report:2012 Social Technographics® Of Your B2B Community Prospects

Landscape: The B2B Online Community Playbook

B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

• Downloads: 407
• Comments: 4
• Rating: