Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($250).
Description
CMOs play an instrumental role in architecting a new relationship between brand, customer experience (CX), and marketing. Enterprises need these three disciplines to work together cohesively to move the organization toward customer obsession. This webinar offers a framework for the CMO to follow, and it proposes three roles the CMO can play in driving this effort.
Agenda:
- The Customer Experience Imperative In The Age Of The Customer
- Brand, Customer Experience, And Marketing Converge In 2014
- The CMO As Architect Of The Brand/CX Paradigm
Key takeaways:
- A customer experience strategy driven by the brand strategy will orchestrate operations, including marketing, that better serve the customer.
- The CMO must get in the game to sponsor this change or risk losing authority as the organization's voice of the customer and brand steward.
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.