Vice President of Marketing, Smarter Commerce Initiative
Alisa Maclin is Vice President of Marketing for IBM's Smarter Commerce Initiative. Smarter Commerce is a unique approach that increases the value companies generate for their customers, partners, and shareholders in a rapidly changing digital world. It is designed to help companies better integrate and more effectively manage their value chain – including buy, market, sell, and service processes – to put the customer at the center of decisions and actions. Previously, Ms. Maclin was Vice President of Market Strategy and Planning for IBM Global Business Services, with responsibility for developing and executing marketing strategy for IBM's consulting and application management business worldwide. Ms. Maclin has more than 20 years of global marketing and sales leadership experience at IBM, including executive roles in IBM's software, global services, and sales and distribution divisions.