Forrester Research : Research : Amazon Will Be Apple's Top Competitor In Tablets

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For Consumer Product Strategy Professionals

Amazon Will Be Apple's Top Competitor In Tablets

Tablet Product Strategists Should View Amazon As Their New "Frenemy"

by Sarah Rotman Epps

with J.P. Gownder, Sander Rose

August 29, 2011
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Tags: Go-To-Market Strategies, Pricing Strategies, Product Portfolio Strategies, Product & Solutions Strategies, IT Infrastructure & Operations, Technology Product Strategies, Tablet PCs, Client Computing Hardware...(More)(Less)6

Why Read This Report

With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at the right price with enough supply, we see Amazon's tablet easily selling 3 million to 5 million units in Q4 alone, disrupting not only Apple's product strategy but other tablet manufacturers' as well. Apple will maintain a strong lead in market share, but Amazon will gain ground quickly and give product strategists from media, software, retail, banking, and other firms a reason to kick app development for Android tablets into high gear.