Mobile Marketing Manager
After joining Auto Trader's Graduate Scheme in 2007, Amy Gale worked across numerous digital marketing disciplines including partnerships, search, display and mobile. Ms. Gale developed the consumer mobile marketing strategy from conception in 2008; in 2010 she established the Mobile Marketing Team at Auto Trader and in 2011 her remit grew to include B2B marketing for mobile. She has overseen numerous product launches whilst delivering sustainable, quality growth to the mobile channels. Today Auto Trader Mobile boasts over 1.6 million monthly unique visitors, reinforcing the emergence of a mobile business for Trader Media Group.