Roles We Serve

Marketing & Strategy:

Business Technology:

Technology Industry:

Forrester Research For:

Analyst Relations Professionals

To forge relationships with key industry analysts, you're engaged in tracking and influencing analyst opinion, supporting sales efforts to drive business, and gaining market intelligence to enhance products and position.

Who this role is for:

VP/Director/Manager, Analyst Relations
VP/Director/Manager, Corporate Communications
VP/Director/Manager, Public Relations


Register as a guest to explore the Forrester content that aligns with your professional role.


Already registered as a client or guest? Log in.

Vice President and Practice Leader Eric Lobel (00:42)

Latest Research For This Role

Report: Forrester's Scorecard For AR And Direct Sales

March 4, 2014 | Kevin Lucas

This self-assessment tool helps you review your current ability to support your companys direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and identify...

Report: Industry Analyst Relations And Sales Support

Sales Support: The Industry Analyst Relations Playbook

March 4, 2014 | Kevin Lucas

Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. To help AR pros understand the issues and assess whether their own companies are ready to buck this...

View more research

Analysts Serving This Role

  • Kevin Lucas

    Kevin Lucas

    Analyst Relations Best Practices, Analyst Relations Planning & Process...

View more analysts

Upcoming Events For This Role

Workshop: Training Great AR Spokespeople

June 10, 2014

Workshop: Training Great AR Spokespeople

June 23, 2014

Workshop: The Fundamentals Of Highly Effective Analyst Relations

December 3, 2014

View more events