Forrester

Why Read This Report

Too often, firms launch social business and collaboration programs without a clear understanding of what key stakeholders, including business sponsors and especially employees, want. The result is tepid adoption at best and stalled programs at worst. To overcome this problem, CIOs and the collaboration leadership team must first gather intelligence on four employee adoption barriers: technological, motivational, behavioral, and cultural. Read this report to learn about intelligence gathering techniques that work: interviews, focus groups, and employee surveys. We also include a simple employee segmentation based on mobility and collaboration to kick-start the analysis.