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Andras serves Security & Risk Professionals. He is a leading expert on identity management, access management, user account provisioning, entitlement management, federation, privileged identity management, and role design and management. Andras covers cloud security and enterprise fraud management, which have many synergies with identity and access management when an organization needs to protect against risk and wants to manage fraud appropriately. He helps clients develop enterprise strategies for creating business value through identity management, cloud security, and fraud management.
His research focuses on strategy, cost-benefit analysis, architecture, performance and scalability of identity and access management and provisioning solutions, enterprise fraud management solutions, and role-based access control (RBAC), as well as maintenance and distributed intranet and Internet identity systems. He maintains an interest in evaluating the skill sets and core competencies of professional service providers in these spaces.
Prior to joining Forrester, Andras was a security architect with CA Technical Services through the Netegrity acquisition. Andras designed the architecture and led the implementation of Fortune 500 companies' identity and access management and provisioning solutions. Previously, Andras managed business process re-engineering projects.
Andras holds an M.B.A. degree from Technical University of Budapest and Heriot-Watt University, Edinburgh, UK, and an M.Sc. in computer science and electrical engineering from Technical University of Budapest.
Companies tell us that they're interested in using customer journey maps as tools to analyze and communicate their customers' perspectives on the interactions they deliver. Creating and using...

Companies Share Best Practices For Using Journey Maps Effectively
This report describes best practices for using journey maps to drive improvements in customer experience. Customer journey maps are foundational tools that support companies' efforts to improve...

Forrester Applies Its Evaluation Methodology To Personas Provided By Nine UK Interactive Agencies
Forrester applied its persona evaluation criteria to reference personas provided by nine interactive agencies in the UK for the recent Forrester Wave™. Most of the personas showed some room for...
What is Forrester's point of view on applying consumer decision journey learning to marketing, in particular media planning?
Forrester Applies Its Web Site User Experience Review Methodology To Four Top UK Grocers
Forrester evaluated the user experience at the Web sites of four leading UK online grocery retailers: Asda, Sainsbury's, Tesco, and Waitrose. Overall scores were above average, but no site passed our...
Ensure Personas Accurately Reflect Customers' New Behaviors And Technologies
Personas are ideal tools to guide the design of products, channels, and messaging, but companies are concerned that they fail to keep track of evolving behaviors. Although customers' psychographics...
Introduce Personas With Clear Purposes And Embed Them In Processes
Despite ample evidence of the value that personas contribute to user experience design and related business results, some firms still struggle to use them to the greatest effect. At the root of many...
European Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
Companies seeking agency partners in Europe find it challenging to identify the best agencies to meet their needs. To kick-start the vendor selection process, Forrester gathered self-reported data...
CARS Improves Customer Experience And Supports The Bank's Growth Strategy
Forrester has predicted that the next generation of online experiences will be customized, aggregated, relevant, and social (CARS). We can already see early examples of companies that are...
Once again, I'm going to write an overview of the European interactive design agency market to help Forrester clients identify design agencies to help them with their projects in Europe. The...
Design Firms Need Disciplined Approaches To Improve Online Experiences
Forrester's evaluations of Web sites and design personas created by the leading interactive agencies in North America and the UK show that agencies struggle to consistently create digital experiences...
Processes: The Customer Experience Ecosystem Playbook
To make meaningful customer experience improvements, organizations need to align their customer experience ecosystems. That requires understanding customers' deep needs, viewing interactions from the...

I'm excited that I'll be spending time with Forrester clients next week at Forrester’s Customer Experience Forum 2012 East. On the second day of the forum (Wednesday, June...
As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

Assess your customer journey map by completing this scorecard.

It's Time To Document Best Practices For Social Media And Customer Experience
Social media already plays a role at each step of customers' complex journeys to discover, evaluate, buy, access, use, and get support for products and services. Customer experience professionals...
Personas Have Evolved To Support Differentiated Customer Experience Design In The Age Of The Customer
Personas offer a proven solution for a common design challenge: Keeping the end user in mind during all phases of design, development, and testing. Recently, shortsighted firms have wrongly dismissed...

Forrester Applies Its Web Site User Experience Review Methodology To Four Top UK Banks
Forrester evaluated the user experience at the public-facing Web sites of the four leading UK banks by share of primary current accounts: Lloyds TSB, Barclays Bank, NatWest, and HSBC Bank. No site...
Design personas and customer journey maps are valuable tools that support companies' tactical design decisions and the high-level strategic goal of progressing toward Experience-Based...
Forrester applied its Web Site User Experience Review methodology to 18 sites provided by nine interactive agencies in the UK. While agencies struggled with usability, a number of best practices...
Specialty retailer, Mothercare Group, worked with self-service vendor, Transversal, to improve knowledge management across its three key touchpoints — the Web, call centers, and retail stores....
What are the top five best practices in onboarding that lead to a positive customer experience?