CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Andrew Bartels

Vice President, Principal Analyst serving CIOs

Andy is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on smart computing and analytics and tech-driven business transformation, analyzing the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends.

He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.

Previous Work Experience

Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.

Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.


Education

Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.

Research Coverage:

B2B eCommerce, BT Futures, Corporate Strategy, Economic Outlook, Electronic Invoice Presentation & Payment, Innovation Strategies, Packaged Applications, Sourcing & Procurement, Sourcing & Procurement Applications, Technology, Technology Product Strategies, eCommerce

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

1307 results in Everything

  • Customer Experience Management

  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Mobile Banking

    Processes: The Mobile Banking Strategy Playbook

    Benjamin Ensor, Myriam Da CostaJanuary 28, 2013

    The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...

    • Downloads: 654

  • For Customer Experience Professionals

    Report:Case Study: Aetna Drives Consumer Engagement Through Its Member Cost Estimator Tool

    Elizabeth BoehmJuly 26, 2011

    As health insurance plans get more complex and members' responsibility rises, insurers struggle to meet members' needs for accurate plan- and member-specific cost estimates for medical services. In...

    • Downloads: 409

  • For Customer Experience Professionals

    Tool:Customer Journey Map Self-Assessment Tool

    Paul HagenApril 29, 2011

  • For Customer Experience Professionals

    Charts & Figures:Document Design Best Practices Improve Comprehension And Perception

    Elizabeth BoehmNovember 2, 2010

  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2012: US Online Grocers

    Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

    Patti Freeman EvansJuly 26, 2012

    Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

    • Downloads: 334
    • Rating:

  • For Customer Experience Professionals

    Report:Executive Q&A: Customer Experience Design

    Kerry BodineJune 22, 2012

    The right customer interactions, implemented the right way, don't just happen. Instead, they must be actively designed. This requires learning — and then sticking to — the steps in a...

    • Downloads: 480
    • Rating:

  • For Marketing Leadership Professionals

    Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

    The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

    Thomas HussonJune 17, 2011

    Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

    • Downloads: 445

  • For eBusiness & Channel Strategy Professionals

    Report:2013 Global Mobile Banking Functionality Rankings

    Benchmarks: The Mobile Banking Strategy Playbook

    Peter Wannemacher, Myriam Da CostaApril 25, 2013

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 15 retail banks in in North America, Western Europe, and Australia across more than...

    • Downloads: 343

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technologies That Drive Sales

    Tools And Technology: The Mobile eBusiness Playbook

    Julie A. Ask, Jeffrey S. HammondAugust 10, 2012

    New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

    • Downloads: 1347
    • Rating:

  • For Customer Experience Professionals

    Report:How Rogers Communications Unified Its Approach To Customer Experience Measurement

    Megan BurnsDecember 20, 2011

    In just 18 short months, customer experience professionals at Rogers Communications (Canada's largest telecommunications company) developed and gained support for a new customer experience...

    • Downloads: 415

  • For CIO Professionals

    Report:Assess The Capabilities And Impact Of Your Social Business And Collaboration Toolkit

    Assessment Framework: The Social Business And Collaboration Playbook

    Ted SchadlerAugust 24, 2012

    Companies have been investing in collaboration tools for 15 years or more, yet email is still the most commonly used tool. New social tools that dramatically improve the flow of information and...

    • Downloads: 391

  • For Customer Experience Professionals

    Tool:VoC Program Self-Assessment Tool

    Paul HagenApril 29, 2011

  • For CMO Professionals

    Report:The Digital Media Product Innovation Imperative

    Identifying Organizational Priorities For Creating New Digital Media Experiences

    James L. McQuivey, Ph.D.April 7, 2011

    The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated, many...

    • Downloads: 909

  • For Customer Experience Professionals

    Report:How To Map Your Customer Experience Ecosystem

    Assessment: The Customer Experience Ecosystem Playbook

    Kerry BodineFebruary 26, 2013

    Customer interactions are shaped by a complex set of interdependencies that Forrester calls the customer experience ecosystem. In order to make significant and long-lasting customer experience...

    • Downloads: 626

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: European Insurance eBusiness And Channel Strategy

    Start Working On Your Digital Agenda Now!

    Auke Douwe VeenstraApril 11, 2012

    Despite the fact that we are in the midst of a European crisis that could influence the insurance business dramatically, eBusiness and channel strategy executives in this region should be sensitive...

    • Downloads: 724

  • For eBusiness & Channel Strategy Professionals

    Report:Customer Advocacy 2011: How Customers Rate European Banks

    Benjamin EnsorJanuary 18, 2012

    In the midst of the recession and ongoing sovereign debt crisis, only 29% of Europeans believe their bank acts in their best interest. However, some banks rank much higher than others in our customer...

    • Downloads: 269
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Your Mobile Banking Strategy

    Continuous Improvement: The Mobile Banking Strategy Playbook

    Joe Stanhope, Peter SheldonSeptember 10, 2012

    Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

    • Downloads: 664
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Tool:Customer Advocacy Has Developed Differently Across Europe

    Vanessa Niemeyer, Ph.D.November 4, 2010

  • For Customer Insights Professionals

    Report:The Road To Digital Intelligence

    Gaming Analytics Illustrates The Path To Digital Intelligence Maturity

    Joe StanhopeApril 27, 2012

    As consumers effortlessly move across digital touchpoints and as marketing campaigns span channels, the need for comprehensive analytics has never been greater. But practitioners struggle to break...

    • Downloads: 754
    • Comments: 1
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Tool:Mobile Commerce Adoption In Europe Is Still Low

    Lauriane Camus, Thomas HussonJuly 13, 2010

  • For Application Development & Delivery Professionals

    Report:Trends 2011: Customer Service

    Ten Trends Drive Planning For Service And Support Process Transformation

    Kate LeggettJanuary 25, 2011

    Organizations of all types strive to differentiate themselves through delivering an outstanding customer experience. Customers know what good service is and demand it from each interaction they have,...

    • Downloads: 1226

  • For eBusiness & Channel Strategy Professionals

    Report:eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

    eBusiness Has A Key Role In The Understanding And Usage Of Social Media

    Brad StrothkampSeptember 15, 2010

    Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media...

    • Downloads: 585

  • For eBusiness & Channel Strategy Professionals

    Report:European Social Retail Is A Work In Progress

    Patti Freeman Evans, Lauriane CamusJune 25, 2010

    Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

    • Downloads: 572

  • For CIO Professionals

    Report:Business Process Initiatives Focus On Customer Experience And Cost Reduction

    Alexander Peters, Ph.D., Derek MiersSeptember 22, 2011

    These data charts are based on the Q2 2011 Global Forrester/IQPC Business Process Maturity Online Survey.

    • Downloads: 37

  • For eBusiness & Channel Strategy Professionals

    Report:Customer Advocacy 2010: How Canadian Customers Rate Their Banks

    Bill Doyle, Molly SimpsonOctober 25, 2010

    Forrester's research shows that a key driver of customer retention and deeper customer relationships is a trait we call "customer advocacy," the perception by customers that a firm does what's best...

    • Downloads: 278

  • For Sales Enablement Professionals

    Report:B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

    B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level

    Peter O'NeillAugust 9, 2011

    Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

    • Downloads: 284
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart