Forrester Research : Analyst

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Andrew Bartels

Vice President, Principal Analyst serving CIOs

Blog: CIO Blog

Andy is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on smart computing and analytics and tech-driven business transformation, analyzing the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends.

He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.

Previous Work Experience

Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.

Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.

Education

Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.

Research Coverage:

Benchmarks, Economic Outlook, IT Budgeting & Forecasting, IT Spending Forecasts, Innovation, Innovation Strategies, Mergers & Acquisitions, Spend Management, Vendor Management Systems, eCommerce Platforms & Technologies, eMarkets, eProcurement

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34 results in Everything

Customer Experience Management
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eBusiness & Channel Strategy

For eBusiness & Channel Strategy Professionals
Report:Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2011
Ten Areas Of Focus For The Next 12 Months
Brad StrothkampMarch 17, 2011
Expect 2011 to be an exciting year in financial services, driven for the most part by the increasingly important role of eBusiness and channel strategy professionals. The rise of smartphones, the...
- Downloads: 1448
For eBusiness & Channel Strategy Professionals
Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)
December 31, 2011
Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Finance And Customer Experience Online Survey Q4 2012 (Canada)
October 01, 2012
Forrester conducted an online survey fielded in October 2012 of 5,612 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,612), there is 95%...
For eBusiness & Channel Strategy Professionals
Charts & Figures:TD Offers Twitter Customer Service, Including Cross-Channel Guidance
Peter Wannemacher, Catherine GraeberJanuary 18, 2013
For eBusiness & Channel Strategy Professionals
Survey:Asia Pacific Technographics® Online Survey, Q4 2010
December 01, 2010
Forrester Research conducted an online survey in October and November 2010 of 5,897 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai,...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2010
September 10, 2010
The European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2010, surveyed 14,193 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain,...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Retail Online Benchmark Recontact Survey, Q3 2011 (US)
September 30, 2011
Forrester conducted an online survey fielded in September 2011 of 3,850 US online users ages 18 to 88 as a subsegment of the North American Technographics Online Benchmark Survey, Q3 2011 (US,...
For eBusiness & Channel Strategy Professionals
Survey:Russian Technographics® Online Benchmark Survey, Q3 2011
September 10, 2011
The Russian Technographics® Online Benchmark Survey, Q3 2011, surveyed 2,000 respondents in across Russia. This survey is based on online adults ages 16 and older (who are members of the...
For eBusiness & Channel Strategy Professionals
Report:Trends In India's eCommerce Market
How Online Retail In India Is Evolving Differently From Other Major Markets
Zia Daniell Wigder, Manish BahlAugust 13, 2012
India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...
- Downloads: 474
For eBusiness & Channel Strategy Professionals
Report:Trends 2012: European Retail Banking eBusiness And Channel Strategy
Put Digital Touchpoints At The Heart Of Your Multichannel Strategy
Benjamin Ensor, Auke Douwe VeenstraApril 25, 2012
In this research, we explore what the state of the economy, new regulations, competition, and changing customer behavior mean for the priorities of eBusiness and channel strategy executives at...
- Downloads: 963
- Rating:
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2011
September 10, 2011
The European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2011, surveyed 13,063respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain,...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Financial Services Online Survey, Q3 2012
July 26, 2012
Forrester conducted an online survey fielded in July 2012 of 14,000 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on an online...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Financial Services Online Survey, Q4 2011 (US)
October 31, 2011
Forrester conducted an online survey fielded in October 2011 of 4,505 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,505), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Report:Latin American Online Retail Forecast, 2011 To 2016
A Topline Look At eCommerce Growth In Brazil And Mexico
Zia Daniell WigderApril 06, 2011
Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American...
- Downloads: 1110
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada)
May 17, 2012
Forrester conducted an online survey fielded in April and May 2012 of 58,068 US and 5,635 Canadian online adults ages 18 to 88. For results based on randomly chosen samples of these sizes (N = 58,068...
For eBusiness & Channel Strategy Professionals
Report:More Australian Online Retailers Should Export
A Guide To Growing Worldwide Sales From An Australian Base
Steven NobleMarch 30, 2012
International online sales represent a massive opportunity for Australian brands, as the Australian online retail market remains small in comparison to its global counterparts. This report shows...
- Downloads: 95
For eBusiness & Channel Strategy Professionals
Report:Trends In Brazil's eCommerce Market
How Online Retail In Brazil Is Evolving Differently From Other Major Markets
Zia Daniell WigderNovember 14, 2011
Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over...
- Downloads: 815
- Rating:
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Survey, Q4 2011 (Mexico, Brazil, Argentina)
December 22, 2011
Forrester conducted an online survey fielded in November 2011 of 5,998 individuals ages 16 to 75 in top urban cities/states of Mexico and Brazil and top urban cities/provinces of Argentina. In...
For eBusiness & Channel Strategy Professionals
Report:2012 Canadian Bank Secure Website Rankings
Firms Continue To Enhance Core Functionality But Lack New Digital Banking Features
Peter Wannemacher, Catherine GraeberJanuary 22, 2013
This report details how the secure websites of the six largest retail banks in Canada stack up against each other across six categories and 66 individual criteria measuring the banks' online...
- Downloads: 128
For eBusiness & Channel Strategy Professionals
Survey:Asia Pacific Technographics® Online Survey, Q3 2011
September 05, 2011
Forrester Research conducted an online survey in July 2011 of 7,085 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai, Beijing,...
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)
December 01, 2010
Forrester conducted an online survey fielded in November and December 2010 of 4,007 individuals ages 16 to 75 in top urban cities/states of Mexico including México City (Distrito Federal),...
For eBusiness & Channel Strategy Professionals
Report:Starting Your eCommerce Business In China
Identifying The Right Option For Your B2C eCommerce Business
Brian K. WalkerMay 17, 2012
China has become the leading emerging market for many Western brands and retailers. Attractive due to the scale and growth of the retail market, many companies view China as both a near-term...
- Downloads: 456
- Rating:
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Online Benchmark Survey, Q3 2011
September 10, 2011
The European Technographics® Online Benchmark Survey, Q3 2011, surveyed 21,000 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This...
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)
July 31, 2012
Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...
For eBusiness & Channel Strategy Professionals
Report:Trends In China's eCommerce Market
How Online Retail In China Is Evolving Differently From Other Major Markets
Zia Daniell WigderJanuary 11, 2011
China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...
- Downloads: 1369
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada)
September 26, 2011
Forrester conducted an online survey fielded in July 2011 of 64,515 US and Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 64,515), there is 95%...

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CLIP THIS INQUIRY

CLIP THIS FLOOW

Andrew Bartels

Vice President, Principal Analyst serving CIOs

Research Coverage:

Refine your results

Date Range

Methodology

Analyst

All Analysts

Topics

Industry

Region

All Regions

Vendor

For eBusiness & Channel Strategy Professionals

Report:Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2011

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Finance And Customer Experience Online Survey Q4 2012 (Canada)

For eBusiness & Channel Strategy Professionals

Charts & Figures:TD Offers Twitter Customer Service, Including Cross-Channel Guidance

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q4 2010

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2010

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Retail Online Benchmark Recontact Survey, Q3 2011 (US)

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Online Benchmark Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Report:Trends In India's eCommerce Market

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: European Retail Banking eBusiness And Channel Strategy

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Financial Services Online Survey, Q3 2012

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services Online Survey, Q4 2011 (US)

For eBusiness & Channel Strategy Professionals

Report:Latin American Online Retail Forecast, 2011 To 2016

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada)

For eBusiness & Channel Strategy Professionals

Report:More Australian Online Retailers Should Export

For eBusiness & Channel Strategy Professionals

Report:Trends In Brazil's eCommerce Market

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2011 (Mexico, Brazil, Argentina)

For eBusiness & Channel Strategy Professionals

Report:2012 Canadian Bank Secure Website Rankings

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)

For eBusiness & Channel Strategy Professionals

Report:Starting Your eCommerce Business In China

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Online Benchmark Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

For eBusiness & Channel Strategy Professionals

Report:Trends In China's eCommerce Market

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada)

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