About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on smart computing and analytics and tech-driven business transformation, analyzing the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends.
He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.
Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.
Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.
Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.
How Interactive Marketers Should Tap Twitter For Real Business Results
With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...


From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...
The 2009 holiday season arrived during the great recession. In spite of the economic slowdown, nearly three-quarters of online holiday buyers maintained or increased spend in the online channel...
North American Consumer Technographics®
This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...
Forrester Technographics Digital Consumer Community Report, October 2011
About one in 10 US consumers regularly share information about a product they are either planning to buy or have recently bought. But why, where, and when? Forrester conducted a qualitative study...
Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...
An Empowered Report: Content Is A Product, Too
Disruptive consumer behavior is profoundly affecting your ability to engage consumers through traditional media and marketing channels. Empowered product strategists within your organization must be...
Forrester Technographics Digital Consumer Community Report, February 2012
The economic recession has turned consumers into savvy bargain hunters. Now more than ever, they are on the lookout for the best deals and lowest prices they can find. Forrester conducted qualitative...
Latin Americans love social media, and it's important for organizations to realize that their use of it is not exclusive to entertaining themselves or connecting with family and friends. It also...
An Empowered Report: An Example Of Mobile Behavior Among UK Online Shoppers
The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester published its Mobile Technographics analysis, offering...
In Germany, as many consumers now bank online as in the branch. Younger, better-educated customers with higher incomes are migrating to the Internet and the mobile channel. While the Web is becoming...

Forrester Technographics Digital Consumer Community Report, May 2012
Pleasing consumers is becoming increasingly difficult, and the experiences encountered while buying a product can make or break a brand’s reputation with its consumers. One bad experience can...
Forrester conducted an online survey fielded in March 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence that...
How A Focus On User Goals Breaks Down Silos Between Online Tools
In a market where well-established standards define digital capabilities, it's tempting to stay with the status quo and build tools that meet industry norms. But what if industry norms are badly out...
