Andrew Bartels

Vice President, Principal Analyst serving CIOs

Andy is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on smart computing and analytics and tech-driven business transformation, analyzing the shifting economics of the industry, including spending, budgeting, and the influence of macroeconomic trends.

He also researches the growing customization of IT systems for industry-specific applications, especially in the utilities, energy, and professional services sectors. He is also a thought leader in the sourcing and procurement technology markets.

Previous Work Experience

Andy has extensive experience in the technology market and in strategic planning, both as an analyst and a practitioner in the business world. He came to Forrester through its acquisition of Giga Information Group in 2003, where he had worked as a vice president and research leader since 1998. Prior to joining Giga, Andy held a variety of vice president positions at American Express in the chairman's office, technologies, strategic planning, and re-engineering. Before joining American Express, Andy worked as an economist, writer, and editor for various organizations, including Shearson Lehman Brothers; the US House of Representatives' Committee on Banking, Finance, and Urban Affairs; and the Council on Wage and Price Stability in the Executive Office of the President.

Andy has been a regular participant in Forrester's IT Forum conferences, delivering keynote addresses in 2006 and 2007 with colleagues on the future of software. He has also been a recurring presenter at Conference Board conferences on eProcurement and eSourcing. He has been quoted in leading business and technology publications, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal.


Andy earned a B.A. in philosophy from Haverford College and a Ph.D. in history from Johns Hopkins University.

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57 results in Reports

  • Andrew Bartels
  • Management & Organization
  • For CIO Professionals

    Report:How To Succeed With Smart Process Apps For Cases

    How To Choose And Build The Business Case For The Right Smart Process Application For Your Case Challenges

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities. This collaboration can occur in the customer-oriented...

    • For CIO Professionals

      Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

      Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

      Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

      • Downloads: 126
    • For CIO Professionals

      Report:Debunking Two Myths About Tech Budgets

      CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

      The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

      • Downloads: 298
    • For CIO Professionals

      Report:Understanding Shifting Technology Acquisition Patterns

      CIOs Remain At The Center Of Technology Management Spending

      How much control of tech spending has shifted away from the CIO and moved into the hands of line-of-business managers is a hot — and hotly debated — question among CIOs and vendors. In...

      • Downloads: 202
    • For CIO Professionals

      Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

      Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

      The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

      • Downloads: 610
    • For CIO Professionals

      Report:The Canadian Tech Market 2013 To 2014

      Sluggish Canadian Tech Market Will Accelerate In 2014

      Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

      • Downloads: 273
    • For CIO Professionals

      Report:Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

      We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%

      By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech buying...

      • Downloads: 168
    • For CIO Professionals

      Report:Continued Gloom For European ICT Markets

      Tech Recession Extends Through 2013, At Least

      Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them into...

      • Downloads: 383
    • For CIO Professionals

      Report:2013 Predictions: The ePurchasing Software Market Will Grow 5%

      More SaaS And Commoditization Shape 2013 Growth

      CIOs should take an interest in the market for ePurchasing software (software to support buying, sourcing, contracting, and vendor management activities) for two reasons: 1) to find technology tools...

      • Downloads: 425
    • For CIO Professionals

      Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

      We Forecast 6% ICT Spending Growth For Both Years

      US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

      • Downloads: 930
    • For CIO Professionals

      Report:Forrsights: IT Budgets And Priorities In 2013

      Mobility And Analytics Drive Spending Growth Despite Business Pessimism

      What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

      • Downloads: 1097
    • For CIO Professionals

      Report:Cloud Investments Will Reconfigure Future IT Budgets

      As-A-Service Computing Will Shift Budgets From New Project Spending To Ongoing MOOSE Expenditures

      In 2012, for most CIOs, spending to maintain and operate the organization, systems, and equipment (MOOSE) represents more than 70% of their information and communications technology (ICT) budget on a...

      • Downloads: 880
    • For CIO Professionals

      Report:Global Tech Market Outlook 2013 To 2014

      In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014

      The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of new...

      • Downloads: 1886
    • For CIO Professionals

      Report:Segmenting The US Tech Market

      SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

      For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

      • Downloads: 661
    • For CIO Professionals

      Report:Defining The Boundary Between Business Tech Buying And Consumer Tech Buying

      Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks

      The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases still...

      • Downloads: 230
    • For CIO Professionals

      Report:US Tech Market Outlook Dims For 2012 To 2013

      US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

      This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

      • Downloads: 630
    • For CIO Professionals

      Report:Smart Process Applications Fill A Big Business Gap

      They Will Grow Twice As Fast As The Enterprise Application Market

      Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

      • Downloads: 900
    • For CIO Professionals

      Report:The Canadian Tech Market 2012 To 2013

      Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases

      Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as...

      • Downloads: 346
    • For CIO Professionals

      Report:European Information And Communications Technology Market 2012 To 2013

      Spending Growth Comes To A Halt As Europe Slides Into Recession

      Overview of the European ICT Market

      • Downloads: 998
    • For CIO Professionals

      Report:Forrsights: Cautious Optimism In 2012 IT Spending Plans

      Our Q4 2011 IT Budget Survey Finds Mobile The Top Priority

      Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2011, provides insight on the 2012 tech buying plans and practices of more than 3,700 IT executives and technology decision-makers at...

      • Downloads: 454
    • For CIO Professionals

      Report:Predictions 2012: The ePurchasing Market Will Grow 10%

      SaaS And Acquisitions Will Drive Market Dynamics In 2012

      The market for ePurchasing software (software to support buying, sourcing, contracting, and vendor management activities) continues to be a growing and dynamic market, with new entrants,...

      • Downloads: 478
    • For CIO Professionals

      Report:Tech Vendor Outlook For The US In 2012 To 2013

      Software And IT Consulting Services Have The Best Prospects

      The US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster in...

      • Downloads: 1008
    • For CIO Professionals

      Report:US Tech Market Outlook For 2012 To 2013

      Improving Economic Prospects Create Upside Potential

      CIOs care about tech market trends for three reasons: 1) to understand how much other firms are spending on information and communications technologies (and where); 2) to determine where they ought...

      • Downloads: 1285
    • For CIO Professionals

      Report:Smart Computing Connects CIOs With The Business

      Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems

      It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

      • Downloads: 860
    • For CIO Professionals

      Report:Information And Communications Technology Industry Opportunities In Professional Services

      Vendors Should Target This Large And Growing Industry

      The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

      • Downloads: 579