Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • Andy Hoar
  • For eBusiness & Channel Strategy Professionals

    Blog:Benchmarking B2B eCommerce

    Forrester recently partnered with Internet Retailer magazine to survey business-to-business (B2B) eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The joint...

    • For eBusiness & Channel Strategy Professionals

      Blog:The New And Emerging World Of B2B Commerce

      Consider this. The iPad is not yet four years old...and 69% of B2B companies expect to stop publishing print catalogs entirely within the next three to five years.  In a world driven by such...

      • For eBusiness & Channel Strategy Professionals

        Blog:A First-Of-Its-Kind Piece Of Research: The Forrester Wave: B2B Commerce Suites, Q4 2013

        For years, customers have asked Forrester to publish a Forrester Wave evaluation specific to B2B commerce solutions. Well, that day has finally arrived! Today, I’m pleased to announce the...

        • For eBusiness & Channel Strategy Professionals

          Blog:What Gets Measured Gets Managed

          Management guru Peter Drucker famously said, “What gets measured gets managed.” So whether you’re a B2B company just starting to sell online, or a world-class B2B...

          • For eBusiness & Channel Strategy Professionals

            Blog:B2B eCommerce Has Arrived

            Last month, IRCE hosted its first-ever B2B eCommerce content track at its big show in Chicago.   500+ attended my keynote session in the morning...and Grainger’s VP of eCommerce, Paul...

            • For eBusiness & Channel Strategy Professionals

              Blog:The Art and Science of Building a World-Class B2B eCommerce Business

              B2B eCommerce executives today don’t lack for data. What they’re screaming for is insight. With our new playbooks framework, busy executives can go to one place to dip their toes in a...

              • For eBusiness & Channel Strategy Professionals

                Blog:US B2B eCommerce Sales To Reach $559 Billion By The End Of 2013

                Today Forrester is releasing a report entitled “Key Trends in B2B eCommerce for 2013” that, for the first time in over 10 years, sizes the US business-to-business (B2B) eCommerce market...

                • For eBusiness & Channel Strategy Professionals

                  Blog:15 Minutes Into The Future

                  I often tell audiences that if you want to see the future of B2B eCommerce, look to the present and recent past of B2C eCommerce. Be it personalization, robust search, or targeted pricing, B2B...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Lessons Learned: What B2C eCommerce Can Teach B2B

                    In our new report, B2B eCommerce: Going from Surviving to Thriving By Adopting Proven B2C Principles, we assess the current state of B2B eCommerce, what impact B2C has had on customers’...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:AmazonSupply . . . Amazon's Camel's Nose Under The B2B eCommerce Tent?

                      For years the cognoscenti have speculated that Amazon would make an official move into B2B eCommerce. Well . . . they’re finally right. Just a few days ago, Amazon launched their first...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Ways Manufacturers Can Drive Higher Conversion Rates Through The Online Retail Channel

                        In a keyword-driven Web world, brand manufacturers get more than their fair share of Web shopping traffic.  But because most manufacturers maintain a relatively small direct-to-consumer...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Optimizing the Affiliate Channel for Deal-Driven Customers

                          With consumers increasingly looking for discounts online and flocking to horizontal coupon sites (e.g. ShopatHome and RetailMeNot), vertical coupon sites (e.g. TechBargains), and cashback sites (e.g....

                          • For eBusiness & Channel Strategy Professionals

                            Blog:“Cyber Friday”

                            When we think about the Thanksgiving weekend and online sales, we’re conditioned to think "Cyber Monday."  But now there’s another online sales story to report -- Black Friday....

                            • For eBusiness & Channel Strategy Professionals

                              Blog:The Unemployment Rate Fell On Friday . . . But Don’t Brace For A Surge In Holiday Spending

                              The US unemployment rate fell on Friday to its lowest level since March 2009 ( And on paper...that’s a very good thing.  But before we get...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:The New Normal – Light Spending, Heavy Coupon Usage

                                A few days ago, online coupon site released results from its inaugural holiday edition Shoppers Trend Report. A combination of consumer trend data pulled from activity on...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Magnificent Mile - Yes. Multichannel Mile…Still A Work in Progress

                                  Recently two colleagues of mine, Patti Freeman Evans and Martin Gill, put their respective cities’ shopping meccas to the multichannel test.  The question: To what extent were bricks and...