Forrester

For eBusiness & Channel Strategy Professionals

Blog:So You Want To Be A Chief Digital Officer?

During my sullen teenage years my father invented a nonsensical, rhetorical question to proffer when conversation ran dry. During particularly quiet moments he’d ask, “So you want to be a...

For eBusiness & Channel Strategy Professionals

Report:Benchmark Your eBusiness Strategy And Results

Five Key Metrics For Tracking eBusiness Progress And Maturity

How does your eBusiness strategy stack up to your peers and competition? In this report we identify five key benchmarks for eBusiness and channel strategy professionals to help you gauge the success...

• Downloads: 889

For eBusiness & Channel Strategy Professionals

Blog:Get Customer Obsessed Or Perish: Welcome To The Age Of The Customer

Today Forrester released a piece of must-read research for every organization that markets and sells to customers. In Josh Bernoff's report "Competitive Strategy In The Age Of The Customer," he...

For eBusiness & Channel Strategy Professionals

Tool:Key eBusiness Benchmarks Defined

For eBusiness & Channel Strategy Professionals

Report:Mobile eBusiness Key Performance Measurements

Benchmarks: The Mobile eBusiness Playbook

Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels...

• Downloads: 616
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For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Cost Of eBusiness Operations And Customer Acquisition

Budgets And Costs Spike For B2B And Financial Services Firms

eBusiness budgets have risen steadily since 2008. In our annual survey of eBusiness and channel strategy professionals, we find that B2B and financial services firms in particular have dramatically...

• Downloads: 818
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For eBusiness & Channel Strategy Professionals

Report:Staffing For The Art And Science Of eBusiness

A Further Look At Key eBusiness Skills And Functions

What is the goal of eBusiness teams? To sell goods and services. As a result, eBusiness teams have become masters in the art of sales. As teams pivot efforts to optimize interactions across digital...

• Downloads: 279

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Staffing And Hiring For eBusiness

eBusiness Leaders Who Struggle To Fill Open Jobs Can't Settle For Mediocrity

Unemployment plagues the US, yet eBusiness and channel strategy professionals face a counterintuitive problem — hiring. They struggle to fill customer experience, IT, and business analyst...

• Downloads: 478

For eBusiness & Channel Strategy Professionals

Report:Rank Yourself With The eBusiness Maturity Model

Assessment: The Retail eCommerce Playbook

As retail companies evaluate their eCommerce opportunities, establishing a level set of their current strengths and weaknesses is essential. In 2008, Forrester introduced its proprietary eBusiness...

• Downloads: 881
• Comments: 1

For eBusiness & Channel Strategy Professionals

Blog:Join Forrester’s New Online Community For eBusiness And Channel Strategy Professionals

The eBusiness team at Forrester is excited to announce that we have launched The Forrester Community For eBusiness & Channel Strategy Professionals focused on the key business challenges...

For eBusiness & Channel Strategy Professionals

Blog:Survey: Are Operating And Acquisition Costs Higher Or Lower For Digital Channels?

Are costs to run your eBusiness operations increasing or decreasing? Last year eBusiness professionals reported that on average they spent over $25 million annually to run their eBusiness channels....

For eBusiness & Channel Strategy Professionals

Blog:Q&A with Bert DuMars, VP, Digital Marketing & Ecommerce, Newell Rubbermaid

I had the chance to catch up with Bert DuMars, VP of Digital Marketing & eCommerce at Newell Rubbermaid, in advance of his keynote later this month at the eBusiness Forum. I spoke with Bert...

For eBusiness & Channel Strategy Professionals

Report:eBusiness Must Become Customer-Obsessed

Competitive Strategy In The Age Of The Customer

As eBusiness and channel strategy professionals know all too well, empowered consumers disrupt business models across every industry. Success in the age of the customer requires companies to go...

• Downloads: 517

For eBusiness & Channel Strategy Professionals

Client Inquiry:Aggregation Services Used By US Banks

In the US, what is the percentage of online banking consumers who use account aggregators? How many US financial services (FS) firms provide account aggregation services: 1) retail banks; 2) pure...

For eBusiness & Channel Strategy Professionals

Blog:Moving eBusiness Into The C-Suite (Or Close To It)

After years of fighting for a voice in the organization, eBusiness leaders are finding themselves in the spotlight. Some all-stars command total compensation packages of more than $1 million and...

For eBusiness & Channel Strategy Professionals

Report:eBusiness Teams Reorganize . . . Again

Traditional Models Are Stepping Stones To Long-Run Agile Strategies

The evolution from multichannel to agile commerce strategies has eBusiness teams scrambling. Finding the right organizational structure to accommodate the complexities of the...

• Downloads: 509

For eBusiness & Channel Strategy Professionals

Blog:Benchmark Your eBusiness Strategy And Results

I'm so excited to announce that today we have launched Forrester's new free eBusiness benchmarking tool. With the tool you can compare your key performance metrics against your peers'....

For eBusiness & Channel Strategy Professionals

Report:Strategic Staffing For Mobile eBusiness

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

• Downloads: 355
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For eBusiness & Channel Strategy Professionals

Blog:Digital Disruption Will Tear Down And Rebuild Every Product In Every Industry

  Digital disruption is forcing business leaders in every industry to rethink their strategy. Music, media, and publishing have been turned upside down. Now, non-digital products and services...

For eBusiness & Channel Strategy Professionals

Blog:Are you spending enough on eBusiness?

Ever wonder if you're spending enough on your eBusiness efforts compared with your peers? We've been benchmarking key metrics like team size, channel responsibilities, and spending for four...

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

• Downloads: 2177

For eBusiness & Channel Strategy Professionals

Blog:Seizing Opportunity From Digital Disruption

I recently wrote a post about "eBusiness professionals edging closer and closer to the C-Suite. It's happening across many organizations and has a lot of implications -- from eBusiness pros...

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

eBusiness Budgets Rise Again . . . And Will Continue To Grow

eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B firms increasingly are entering the eBusiness...

• Downloads: 507
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For eBusiness & Channel Strategy Professionals

Client Inquiry:Will Customers Pay For Alerts?

What is customers' attitude around paying for alerts? Are there ones they would pay for and others they would not pay for? How much would they be willing to pay? Is anyone using alerts from a...

For eBusiness & Channel Strategy Professionals

Blog:Making eBusiness Outside In

Today Forrester released its new book Outside In: The Power of Putting Customers at the Center of Your Business. At the crux of the book is a powerful message for all firms and in particular for...