About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.
Future Look: The Cloud Computing Playbook
The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

Real-Time Sharing And Collaborative Tenancy Challenges Traditional Middleware, Platform, And Integration Vendors
Social networks revolutionized personal computing, allowing people to use PCs to engage with friends and family. However, until now, business collaboration hasn't seen such disruptive innovation....

In 2008, Forrester examined whether cloud computing was ready for the enterprise. In 2012, the answer is a definitive yes, but many enterprises aren't ready for the cloud. This report outlines the...


Future Look: The Cloud Computing Playbook
Mobility And Analytics Drive Spending Growth Despite Business Pessimism
What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

The IT Services Opportunity In Systems Of Engagement
Mobile is more than just a pretty face. New platforms will usher in a whole new class of systems focused on engaging customers, employees, and business partners. The move to systems of engagement and...

CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps
As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

From Technology Foundations To Business Outcomes
Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

Understanding The Fragmented Platform-As-A-Service Market
Platform-as-a-service (PaaS) is a confusing category, as the term "PaaS" is applied to cloud services with very different capabilities — and new options are appearing every month. Many...
Road Map: The CIO's Mobile Engagement Playbook
How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...

Performance Management: The CIO's Mobile Engagement Playbook
Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your...
Competition Shifts From Devices To Ecosystems
CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

Use The Cloud To Transform Them Instead
It has become conventional wisdom that leveraging cloud services will save you money. But that isn't universally true. To achieve these benefits, especially from cloud platforms...

Strategic Plan: The CIO's Mobile Engagement Playbook
Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

This PowerPoint deck presents the data gathered from Forrester’s Q3 2012 Global Cloud Developer Online Survey. The survey fielded 106 responses; 56% from North America; 25% from Western...

Build/Buy Capabilities: The Cloud Computing Playbook
CIOs frequently ask us which applications they should consider moving to the cloud or replace with cloud services. Forrester provides you with a methodology to answer this question and help you...

Organization: The CIO's Mobile Engagement Playbook
Mobile touches every part of your business. Customers crave apps to access your core services. Employees keep work moving forward from any location — meeting room, kitchen table, or soccer...
