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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

Reports (6)
Charts & Figures (19)

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Report:Six Business Technology Trends That Will Propel Your Firm In 2013
From Technology Foundations To Business Outcomes
Christopher MinesMarch 19, 2013
Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...
- Downloads: 923
- Comments: 3
- Rating:
For CIO Professionals
Report:The Hybrid² Integration Challenge
CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps
Stefan Ried, Ph.D.May 1, 2013
As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...
- Downloads: 274
- Comments: 2
- Rating:
For CIO Professionals
Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency
Future Look: The Cloud Computing Playbook
John R. Rymer, James StatenNovember 19, 2012
The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...
- Downloads: 934
- Rating:
For CIO Professionals
Charts & Figures:But Balancing Control With Abstract Interfaces Is The Real Need
John R. Rymer, James StatenNovember 20, 2012
For CIO Professionals
Report:Forrsights: IT Budgets And Priorities In 2013
Mobility And Analytics Drive Spending Growth Despite Business Pessimism
Andrew BartelsApril 25, 2013
What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...
- Downloads: 406
- Rating:
For CIO Professionals
Report:Mobile's Ascendance Will Accelerate IT Services Restructuring
The IT Services Opportunity In Systems Of Engagement
John C. McCarthyAugust 13, 2012
Mobile is more than just a pretty face. New platforms will usher in a whole new class of systems focused on engaging customers, employees, and business partners. The move to systems of engagement and...
- Downloads: 287
- Rating:
For CIO Professionals
Report:Multiple PaaS Flavors Hit The Enterprise
Understanding The Fragmented Platform-As-A-Service Market
Stefan Ried, Ph.D.August 10, 2012
Platform-as-a-service (PaaS) is a confusing category, as the term "PaaS" is applied to cloud services with very different capabilities — and new options are appearing every month. Many...
- Downloads: 693

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Analyst

All Analysts

Topics

Region

Vendor

For CIO Professionals

Report:Six Business Technology Trends That Will Propel Your Firm In 2013

For CIO Professionals

Report:The Hybrid² Integration Challenge

For CIO Professionals

Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency

For CIO Professionals

Charts & Figures:But Balancing Control With Abstract Interfaces Is The Real Need

For CIO Professionals

Report:Forrsights: IT Budgets And Priorities In 2013

For CIO Professionals

Report:Mobile's Ascendance Will Accelerate IT Services Restructuring

For CIO Professionals

Report:Multiple PaaS Flavors Hit The Enterprise

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