Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

Reports (3)

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Past 18 months (3)

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Asia Pacific (1)

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CIO
IT Management
John Brand

For CIO Professionals
Report:India Is At A Business Technology Crossroads
Indian CIOs Risk Losing Business Credibility If They Do Not Improve Their Understanding Of BT
Manish Bahl, John BrandJuly 18, 2012
A slow but relentless global revolution is sweeping traditional technology management. Historically, only IT organizations delivered technology for employee use. But this is changing: Technology use...
- Downloads: 150
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For CIO Professionals
Report:Introducing The Forrester BT Leadership Maturity Model
A Self-Assessment Framework To Focus And Accelerate Your Transformation
Bobby Cameron, Khalid Kark, John Brand, Marc Cecere, Nigel Fenwick, Chip Gliedman, Craig SymonsFebruary 09, 2012
Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...
- Downloads: 598
For CIO Professionals
Report:Begin BT Strategic Planning With Clear Business Goals
Business Goals: The BT Strategic Planning Playbook
Nigel Fenwick, John BrandJune 28, 2012
Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to...
- Downloads: 653
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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

Region

For CIO Professionals

Report:India Is At A Business Technology Crossroads

For CIO Professionals

Report:Introducing The Forrester BT Leadership Maturity Model

For CIO Professionals

Report:Begin BT Strategic Planning With Clear Business Goals

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