Andy Hoar

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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  • CIO
  • Khalid Kark
  • For CIO Professionals

    Report:What The European CEO Needs From The CIO In 2014

    Trust In IT Delivery Is An Issue For European Business Decision-Makers

    Continuing economic uncertainty, regulatory pressures, and the digitization of commerce will place further stress on European IT budgets and plans in 2014. The good news highlighted in our research...

    • Downloads: 215
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  • For Chief Information Officer Professionals

    Blog:CIOs: Collaborate With Your Peers And Forrester Analysts To Discuss, Debate And Shape Your Ideas

    Last week, Forrester launched its CIO Role Community, a place for CIOs (and other IT leaders) exclusively to engage in conversations and discussions with their peers. This community will also...

    • For Chief Information Officer Professionals

      Blog:Empowered BT: A Road Map For CIOs

      As you may know, I recently was named the Research Director for our CIO team — a team of highly accomplished and experienced analysts at Forrester. One of our first tasks as a team was to...

      • For CIO Professionals

        Report:Empowered Business Technology Defined

        The Future IT Organization And Its Implications For CIOs

        The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

        • Downloads: 885
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      • For Chief Information Officer Professionals

        Blog:Three Barriers Holding Back CIOs

        Today, with technology embedded in virtually every business process and market dynamics changing at a mind-boggling pace, the role of CIO is rapidly changing from a technology manager to a business...

        • For Chief Information Officer Professionals

          Blog:Disruptive CIOs Focus On Business Outcomes

          The Renaissance was possible because of dissemination of ideas from the later 15th century. The availability of paper and the subsequent invention of the printing press in 1445 forever changed the...

          • For CIO Professionals

            Report:The Empowered BT CIO

            A Road Map For CIOs To Succeed In An Empowered World

            Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

            • Downloads: 911
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          • For Chief Information Officer Professionals

            Blog:The New CIO — Embrace The Empowered Era Or Step Aside

              Today, 22% of employees say that they have used a non-IT-provisioned service over the Web to perform their job function —not to update their Facebook accounts, but to do real work.[i]...

            • For CIO Professionals

              Report:The Disruptive CIO

              CIOs Must Master Business Agility, An Offensive Posture, And Customer Obsession

              There is more pressure than ever on CIOs to capitalize on digital opportunities for their business. Traditional, well-established business models are increasingly being toppled by more nimble and...

              • Downloads: 539
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            • For CIO Professionals

              Report:Introducing The Forrester BT Leadership Maturity Model

              A Self-Assessment Framework To Focus And Accelerate Your Transformation

              Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...

              • Downloads: 672
            • For CIO Professionals

              Report:The Forrester BT Leadership Maturity Model

              The Forrester BT Leadership Maturity Model consists of four domains (leadership, strategy and planning, BT service design, and BT service delivery). This model is designed to provide a brief...

              • Downloads: 110
              • Comments: 1
              • Rating: