Forrester Research : Analyst

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

Research Coverage:

B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Emerging Methods, Innovation Networks, Mobile Channel for Consumers, Multichannel Customer Experience, Online Marketing Technology, Online Shopping, eCommerce Adoption, eCommerce Platforms & Technologies

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IT Management (4)

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CIO
Khalid Kark

For CIO Professionals
Report:The Forrester BT Leadership Maturity Model
Bobby Cameron, Khalid KarkFebruary 09, 2012
The Forrester BT Leadership Maturity Model consists of four domains (leadership, strategy and planning, BT service design, and BT service delivery). This model is designed to provide a brief...
- Downloads: 93
- Comments: 1
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For Chief Information Officer Professionals
Blog:Disruptive CIOs Focus On Business Outcomes
Khalid KarkApril 02, 2013
The Renaissance was possible because of dissemination of ideas from the later 15th century. The availability of paper and the subsequent invention of the printing press in 1445 forever changed the...
For CIO Professionals
Report:Introducing The Forrester BT Leadership Maturity Model
A Self-Assessment Framework To Focus And Accelerate Your Transformation
Bobby Cameron, Khalid Kark, John Brand, Marc Cecere, Nigel Fenwick, Chip Gliedman, Craig SymonsFebruary 09, 2012
Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...
- Downloads: 598
For Chief Information Officer Professionals
Blog:The New CIO — Embrace The Empowered Era Or Step Aside
Khalid KarkJuly 18, 2011
Today, 22% of employees say that they have used a non-IT-provisioned service over the Web to perform their job function —not to update their Facebook accounts, but to do real work.[i]...
For Chief Information Officer Professionals
Blog:Empowered BT: A Road Map For CIOs
Khalid KarkApril 26, 2011
As you may know, I recently was named the Research Director for our CIO team — a team of highly accomplished and experienced analysts at Forrester. One of our first tasks as a team was to...
For Chief Information Officer Professionals
Blog:CIOs: Collaborate With Your Peers And Forrester Analysts To Discuss, Debate And Shape Your Ideas
Khalid KarkOctober 12, 2011
Last week, Forrester launched its CIO Role Community, a place for CIOs (and other IT leaders) exclusively to engage in conversations and discussions with their peers. This community will also...
For CIO Professionals
Report:The Empowered BT CIO
A Road Map For CIOs To Succeed In An Empowered World
Bobby Cameron, Marc Cecere, Nigel Fenwick, Khalid Kark, Chip Gliedman, Craig SymonsJuly 18, 2011
Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...
- Downloads: 840
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For CIO Professionals
Report:Empowered Business Technology Defined
The Future IT Organization And Its Implications For CIOs
Khalid Kark, Bobby Cameron, Marc Cecere, Nigel Fenwick, Chip Gliedman, Craig SymonsJuly 18, 2011
The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...
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For Chief Information Officer Professionals
Blog:Three Barriers Holding Back CIOs
Khalid KarkApril 16, 2012
Today, with technology embedded in virtually every business process and market dynamics changing at a mind-boggling pace, the role of CIO is rapidly changing from a technology manager to a business...

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Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

For CIO Professionals

Report:The Forrester BT Leadership Maturity Model

For Chief Information Officer Professionals

Blog:Disruptive CIOs Focus On Business Outcomes

For CIO Professionals

Report:Introducing The Forrester BT Leadership Maturity Model

For Chief Information Officer Professionals

Blog:The New CIO — Embrace The Empowered Era Or Step Aside

For Chief Information Officer Professionals

Blog:Empowered BT: A Road Map For CIOs

For Chief Information Officer Professionals

Blog:CIOs: Collaborate With Your Peers And Forrester Analysts To Discuss, Debate And Shape Your Ideas

For CIO Professionals

Report:The Empowered BT CIO

For CIO Professionals

Report:Empowered Business Technology Defined

For Chief Information Officer Professionals

Blog:Three Barriers Holding Back CIOs

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