Forrester

For CIO Professionals

Tool:Assessing Process Readiness

For Infrastructure & Operations Professionals

Report:The CaaS Market Heats Up

Communications-As-A-Service Generates High Interest And Will Soon Displace Premises-Based Alternatives

Communications-as-a-service (CaaS) shares many attributes with other as-a-service offerings in its pricing model and delivers voice, conferencing, contact center, IVR, and unified communications...

• Downloads: 957

Discussion:Has IT at large lost interest in finding better ways to develop software?

Earlier in my career, there were lots of discussions on topics relevant to not only software development teams (e.g. methodologies, processes, etc) but information relevant to developers such as use...

For CIO Professionals

Tool:Assessing Technology Readiness

For Application Development & Delivery Professionals

Report:Global Banking Platform Deals 2009: Regions And Functionality

A Cold Breeze And Only One Hot Region Characterize The 2009 Market

Forrester surveyed 17 vendors of globally deployed banking platforms on their 2009 deals. The regional analysis shows that Asia Pacific has been the single highly active region. Most of the remaining...

• Downloads: 476

For Enterprise Architecture Professionals

Tool:Among SOA Users With One Product, The Primary Choices Are ESB And SOA Management

For Customer Insights Professionals

Report:Six Steps To Improving Email Delivery

Why Email Marketers Are Struggling To Break Through The Inbox

Overburdened marketers are largely failing to implement core delivery best practices such as message authentication schemes. With a forecasted $144 million dollars in email marketing spending in 2014...

• Downloads: 344

For eBusiness & Channel Strategy Professionals

Report:Using Electronic Alerts To Deepen Financial Customer Relationships

Target Channel And Content Preferences To Drive Demand

US financial institutions seeking to deepen relationships through improved customer communications are deploying proactive email and SMS alerts. In tight economic times, this strategy offers a way to...

• Downloads: 244

For Vendor Strategy Professionals

Blog:The changing mobile world

It has been a busy week or so in the mobile world. The perpetual pressure on revenues has been ratcheted up a notch or three. Deutsche Telekom is battling to block the Skype application on the...

Discussion:Enterprise Architecture Kata

It is difficult to avoid the frequently asked question found in social media forums such as "How do I become an enterprise architect?" Many people will look at this question and solely interpret it...

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

• Downloads: 620

For Customer Experience Professionals

Tool:Persona Benefits Readily Justify The Cost

For Security & Risk Professionals

Report:Verizon Business Is A Contender In Security Consulting With Its Cybertrust Acquisition

Verizon Business' acquisition of Cybertrust in early 2007 gives the company a competitive offering in the security consulting market, although it is still somewhat unclear whether its focus will be...

• Downloads: 108

For Infrastructure & Operations Professionals

Blog:HP And Intel Announce Poulson And New Integrity Servers – Great News For A Select Few

On Tuesday November 8, after more than a year of pre-announcement disclosures that eventually left very little to the imagination, Intel finally announced the Itanium 9500, formerly known as Poulson....

Discussion:The Process-Driven Business Of 2020

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For Sourcing & Vendor Management Professionals

Report:Software-As-A-Service Adoption

For Marketing Leadership Professionals

Report:The ROI Of Email Relevance, 2009

New Rules To Improve The Bottom Line

Email marketer expectations and sophistication are increasing. Forrester's Q1 survey of 104 email marketers found that the number of email marketers using click-through data as a segmentation...

• Downloads: 901

For eBusiness & Channel Strategy Professionals

Tool:Forrester's 2010 Customer Advocacy Rankings Among Canadian Banking Providers

For Chief Information Officer Professionals

Blog:Three Barriers Holding Back CIOs

Today, with technology embedded in virtually every business process and market dynamics changing at a mind-boggling pace, the role of CIO is rapidly changing from a technology manager to a business...

For CIO Professionals

Tool:Large Vendors' US Revenues Projections Are Improving For The Rest Of 2010

For Security & Risk Professionals

Tool:Peer Best Practices — You Must Market Security Up, Across, And Down

For Application Development & Delivery Professionals

Report:How To Deliver An Outstanding Customer Experience

The Customer Experience Index, 2008

Keeping customers happy directly affects the top and bottom lines. Because of this, Forrester asked nearly 5,000 consumers about their interactions with a variety of companies, gauging the...

• Downloads: 947

For Vendor Strategy Professionals

Blog:Oracle's Sudden Jump Into The Cloud

Oracle is about to launch its Cloud Computing strategy with a worldwide roadshow. What does this mean for Oracle customers and partners? First of all, Oracle remains a technology platform...

Discussion:Please comment on the proposed Forrester BI Reference Architecture

I am in the processing of conducting primary research to create Forrester Business Intelligence Reference architecture. What do you think of the attached as a starting point? In addition to the usual...