Andy Hoar

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy's current research areas include multichannel retailing, mobile couponing, affiliate marketing, and enabling manufacturers to sell online.

Previous Work Experience

Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. In that time, he developed Yahoo's Web2Store local shopping initiative, co-founded an eCommerce company, and helped create several award-winning products in the consumer Internet and mobile software spaces. Before moving to Silicon Valley, Andy spent four years in Washington, D.C., as a research analyst for an economic consulting firm.

Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.


Education

Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.

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137 results in Everything

  • IT Measurements
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2011: Mass Merchants

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Mass Merchants

    In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their customer...

    • Downloads: 485
    • Rating:
  • For CIO Professionals

    Tool:IT Leadership Clients' Metrics Questions Span Several Key Areas

  • For CIO Professionals

    Report:Benchmarking ANZ IT Budgets And Priorities

    CIOs Drive IT Efficiency To Free Up Resources For Business Priorities

    CIOs across Australia and New Zealand are emerging from the global financial crisis with a renewed vigor to ensure they effectively meet the needs of the rest of the business. However, their keen...

    • Downloads: 333
  • For CIO Professionals

    Charts & Figures:IT Gets A Good Chunk Of A Firm's Resources, But Not As Much As BDMs Think

    Insights From The Forrsights Budgets And Priorities Tracker Survey, Q2 2012

  • For CIO Professionals

    Report:Measure And Manage The Innovation Process

    Performance Management: The Innovation Playbook

    In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

    • Downloads: 471
  • For CIO Professionals

    Report:Measuring BT Governance Outcomes Through Balanced Scorecards

    The BT Governance Collection: Communications

    Implementing strong business technology (BT) governance is on the agenda for many organizations as they continue the seemingly endless pursuits of aligning IT and business strategy, getting more...

    • Downloads: 167
  • For Sourcing & Vendor Management Professionals

    Report:Benchmarking Within The Sourcing Life Cycle

    Forrester clients often tell Forrester that they have a strong demand for service price information and a high interest in comparing their existing business and IT services with the market. Many of...

    • Downloads: 323
  • For Infrastructure & Operations Professionals

    Report:File Storage Costs Less In The Cloud Than In-House

    We Calculate A 74% Cost Reduction, But It's Hard To Compare Apples To Apples

    There's a great deal of hype surrounding cloud delivery models of all flavors, with the assumption that it will usher in a new era of cheaper, better IT. But most I&O organizations struggle to...

    • Downloads: 935
  • For Infrastructure & Operations Professionals

    Report:Enhance Service Visibility To Reduce MTTR

    Exploding Complexity Mandates The Consolidation Of Tools, People, And Knowledge

    IT inexorably moves to more sophisticated models of dynamic services and cloud computing. Unfortunately, the most common operational functions remain less than dynamic and continue to focus on...

    • Downloads: 351
    • Comments: 1
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Benchmark The Performance Of Your Business Continuity Program

    Benchmark: The Business Technology Resiliency Playbook

    This report outlines Forrester's solution for infrastructure and operations (I&O) leaders to benchmark the performance of their business continuity (BC) programs as part of their broader business...

    • Downloads: 349
    • Rating:
  • For Security & Risk Professionals

    Report:Develop Mobile Operations And Security Balanced Scorecards

    Performance Management: The Mobile Security And Operations Playbook

    This report outlines the performance management of Forrester's solution for infrastructure and operations (I&O) executives working on mobile security and operations. This report is designed to help...

    • Downloads: 433
  • For Enterprise Architecture Professionals

    Report:The State Of EA 2013: Information And Business Architecture Take Hold; New Hardships Arise

    Landscape: The EA Practice Playbook

    Since 2009, Forrester's global state of enterprise architecture (EA) online survey has tracked the trends, priorities, and challenges of the EA practice. In our latest survey, the scale of EA value...

    • Downloads: 480
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook

    Forrester's business intelligence (BI) maturity self-assessment model helps BI professionals quickly assess the maturity of their current-state environments. It also allows BI pros to benchmark their...

    • Downloads: 255
  • For Infrastructure & Operations Professionals

    Client Inquiry:What Is The Residual Value Of A SAN Storage Solution?

    If we do a four-year operating lease for $1.6M of EMC equipment, what would be the remaining life of the equipment after four years (i.e., 10%, 15%)?

    • For Infrastructure & Operations Professionals

      Report:Building The Always-On, Always-Available Extended Enterprise

      Three Steps To Get You On The Path To Running 24x7x365 Services

      The extended enterprise of internal employees to external customers, partners, and suppliers expect services to be delivered to them 24x7x365 in a seamless fashion. But running an always-on,...

      • Downloads: 345
    • For eBusiness & Channel Strategy Professionals

      Report:Online Customer Service Functionality Benchmark: US Airlines

      The Best And Worst Of Online Customer Service Among The Top Four US Airlines

      Forrester evaluated the online customer service offerings of the four largest US airlines: Delta Air Lines, United Airlines, Southwest Airlines, and American Airlines. Our analysis uncovered a few...

      • Downloads: 457
      • Rating:
    • For CIO Professionals

      Report:The State Of Workforce Technology Adoption: Global Benchmark 2012

      Strategic Planning Forrsights For CIOs

      CIOs are responsible for the technology tools and services that make employees productive and successful at work. Too often, the CIO organization must make decisions about devices, software licenses,...

      • Downloads: 226
    • For Sourcing & Vendor Management Professionals

      Report:Align IT Services Metrics With Relationship Goals

      Benchmarks: The Services Sourcing Playbook

      There are almost as many ways to measure service providers as there are service providers themselves. But more is not necessarily better when measuring service partners — as the more that you...

      • Downloads: 545
    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2011, US

      North American Consumer Technographics®

      This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

      • Downloads: 1706
    • For Infrastructure & Operations Professionals

      Client Inquiry:Service Portfolio Metrics

      Q

      • For CIO Professionals

        Report:Winning The Customer Experience Game

        Best Practices For CIOs

        Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

        • Downloads: 147
      • For CIO Professionals

        Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

        Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

        • Downloads: 80
        • Rating:
      • For Application Development & Delivery Professionals

        Report:Benchmarks For CRM Selection And Deployment

        Size Up Your CRM Initiative Compared Against 99 Projects

        How does your customer relationship management (CRM) project compare with those at other organizations? Forrester surveyed 99 organizations that are using one of 19 leading CRM suite solutions to...

        • Downloads: 1031
      • For Security & Risk Professionals

        Report:Seven Habits Of Highly Effective Incident Response Teams

        Assessment: The Security Architecture And Operations Playbook

        Given the continued metastasizing of the threat landscape, it comes as no surprise that enterprises should possess mature incident response capabilities that are built on staff, augmented by...

        • Downloads: 206
        • Rating:
      • For Security & Risk Professionals

        Report:Build The Business Case For A GRC Platform

        Business Case: The Governance, Risk, And Compliance Playbook

        As the governance, risk, and compliance (GRC) platform market matures, product vendors struggle to point to credible return on investment figures, and potential buyers similarly struggle when asked...

        • Downloads: 965
      • For Marketing Leadership Professionals

        Report:Benchmark Your Interactive Marketing Maturity

        Five Key Metrics For Tracking Progress

        Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are...

        • Downloads: 808
        • Comments: 1
        • Rating:
       
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